Head of Marketing (Campaigns)

Head of Marketing (Campaigns)

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam. PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia. For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn. Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being.

We're looking for a Head of Campaigns who sits at the intersection of campaign leadership and product marketing. This is a senior, hands-on role for a marketer who understands how to build campaigns that drive both brand and business outcomes – and who is equally comfortable taking a product launch from positioning to execution as they are running a full-funnel demand generation campaign. You'll lead the campaigns team and own the end-to-end campaigns function across B2B and B2C. A significant part of your remit will be building campaigns around products being shipped – translating what we're building into compelling narratives and go-to-market plans that drive adoption and engagement across our marketplace.

We're looking for someone who ideates, writes briefs, and executes. Someone who leads from the front and isn't above getting their hands dirty. As a Guru you will be accountable for:

• Product-Led Campaign Strategy
• Full-Funnel Campaign Leadership
• B2B Campaign Execution
• Team & Stakeholder Management
• Performance & Optimisation

What We're Looking For

Essential Experience Proven years of experience in marketing, with strong experience across campaign management and product marketing. Proven ability to take a product or feature from positioning and messaging through to go-to-market execution and performance tracking. Solid B2B marketing background, ideally including demand generation, or sales-aligned campaign programmes. A genuine full-funnel thinker who has owned campaign briefs and seen them through to execution. A track record of leading and developing a campaigns or marketing team. Hands-on experience with campaign tools, engagement platforms (e.g. Braze or similar), and performance analytics.

Skills & Qualities Product-minded. You understand how products work, what makes them valuable, and how to build campaigns that translate that value into behaviour change. A natural strategist. You can define the right approach, structure ambiguous problems, and turn strategy into actionable plans. Hands-on by nature. You don't just direct – you build, write, review, and deliver alongside your team. Creatively strong. You know what makes a campaign stand out and can push creative teams to do their best work. Commercially minded. You tie campaign activity to business outcomes and speak the language of adoption, pipeline, and retention. Energised by pace. You thrive in a fast-moving environment, manage multiple workstreams without dropping quality, and adapt quickly.

Our commitment to you: Hybrid flexible working that focuses on outcomes over hours. Holistic rewards package covering your financial, physical & mental health. Multi-directional career development across all levels. Inclusive benefits like equal paternity leave, supporting all employees in work-life balance. At PropertyGuru, you’ll be part of a Top Employers Certified* company that puts people at the heart of everything we do. Joining PropertyGuru Group means more than just a new job. It’s an opportunity to shape the future of an entire industry and the lives of millions in Southeast Asia. We’re the leading PropTech company in Singapore, Vietnam, Malaysia and Thailand. We leverage data and technology to create trust and transparency in the real estate industry with our market-leading property marketplaces, mortgage guidance for life’s biggest financial decisions and data insights that help our partners unlock hidden business potential. Our platforms, solutions and expertise guide property seekers, agents and developers to make confident decisions at every step of the property journey.

Innovation with impact As a Guru, you’ll be at the forefront of PropTech innovation, harnessing AI and technology to push the boundaries of what’s possible. Your work will create solutions that transform urban landscapes and power communities across the region. Being a Guru means guiding millions towards their property dreams while continuously evolving yourself. As we enhance our offerings to serve Southeast Asia’s diverse markets, you’ll grow too by learning from industry pioneers and charting your own path. Your unique perspective, joining our team of 1,300 Gurus from 30+ nationalities, could spark our next breakthrough.

Beyond the bottom line Our people are our biggest strength and we take pride in our Gurus First approach in the way we conduct business. We offer hybrid, flexible working arrangements, competitive salaries, progressive, comprehensive benefits, and foster a collaborative, inclusive, and open team culture. In turn, our Gurus are driven by a purpose that goes beyond the bottom line. We’re committed to making sustainable, accessible living a reality for all. As part of our team, you’ll be working towards our vision: We power communities to live, work, and thrive in tomorrow’s cities. Your journey as a Guru starts here. Ready to open doors to new possibilities? Learn more about the company: PropertyGuru Group