Head of Marketing (Campaigns)

PropertyGuru is Southeast Asia’s leading PropTech company

and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.

Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being.

We're looking for a Head of Campaigns

who sits at the intersection of campaign leadership and product marketing. This is a senior, hands-on role for a marketer who understands how to build campaigns that drive both brand and business outcomes – and who is equally comfortable taking a product launch from positioning to execution as they are running a full-funnel demand generation campaign.

You'll lead the campaigns team and own the end-to-end campaigns function across B2B and B2C. A significant part of your remit will be building campaigns around products being shipped – translating what we're building into compelling narratives and go-to-market plans that drive adoption and engagement across our marketplace.

We're looking for someone who ideates, writes briefs, and executes. Someone who leads from the front and isn't above getting their hands dirty.

As a Guru you will be accountable for:

• Product-Led Campaign Strategy Partner closely with Product and Lifecycle teams to build campaigns around product launches, feature releases, and platform updates – translating product intent into clear, compelling go-to-market narratives.
• Develop positioning and messaging frameworks that work across both sides of the marketplace, consumers and agents, ensuring consistency from product brief to final asset.
• Own the campaign brief for every major product initiative: defining the audience, the message, the channel mix, and the success metrics before a single asset is produced.
• Drive adoption and engagement for new and existing product features through well-timed, insight-led campaign activity across owned, earned, and paid channels.

• Full-Funnel Campaign Leadership Own the campaigns calendar across B2B and B2C, ensuring alignment with business objectives and commercial targets at every stage of the funnel.
• Lead ideation across campaign types – product launches, brand campaigns, demand generation, loyalty and retention – and bring fresh thinking to every brief.
• Champion a full-funnel mindset: you understand how campaigns should work from first impression through to conversion, retention, and advocacy.
• Manage campaign delivery end-to-end, maintaining quality, timelines, and budget discipline across multiple workstreams.

• B2B Campaign Execution Design and run B2B campaigns that generate pipeline, nurture leads, and support the sales team: spanning content marketing, digital, and events.
• Develop agent-facing campaigns that speak credibly to professionals at every stage of the funnel, from awareness to platform adoption.
• Work with Sales Excellence to arm the sales team with clear narratives, campaign assets, and battle cards that support commercial conversations.

• Team & Stakeholder Management Lead, mentor, and develop the campaigns team – fostering a culture of creativity, accountability, and executional excellence.
• Partner with Product, Brand, Content, Digital, Lifecycle, and Sales Excellence to deliver integrated campaigns that are coherent across every touchpoint.
• Present campaign strategies and performance results clearly to senior leadership.
• Manage agency and supplier relationships, holding external partners to a high bar on quality and delivery.

• Performance & Optimisation Define KPIs for every campaign and ensure robust measurement frameworks are in place from the outset.
• Analyse campaign performance, share learnings across the business, and iterate quickly to improve results.
• Design and run experiments across channels, making evidence-based decisions without losing sight of the creative elements that make campaigns work.

What We're Looking For

Essential Experience

• Proven years of experience in marketing, with strong experience across campaign management and product marketing.
• Proven ability to take a product or feature from positioning and messaging through to go-to-market execution and performance tracking.
• Solid B2B marketing background, ideally including demand generation, or sales-aligned campaign programmes.
• A genuine full-funnel thinker who has owned campaign briefs and seen them through to execution.
• A track record of leading and developing a campaigns or marketing team.
• Hands-on experience with campaign tools, engagement platforms (e.g. Braze or similar), and performance analytics.

Skills & Qualities

• Product-minded. You understand how products work, what makes them valuable, and how to build campaigns that translate that value into behaviour change.
• A natural strategist. You can define the right approach, structure ambiguous problems, and turn strategy into actionable plans.
• Hands-on by nature. You don't just direct – you build, write, review, and deliver alongside your team.
• Creatively strong. You know what makes a campaign stand out and can push creative teams to do their best work.
• Commercially minded. You tie campaign activity to business outcomes and speak the language of adoption, pipeline, and retention.
• Energised by pace. You thrive in a fast-moving environment, manage multiple workstreams without dropping quality, and adapt quickly.

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.
• Holistic rewards package covering your financial, physical & mental health.
• Multi-directional career development across all levels.
• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.

At PropertyGuru, you’ll be part of a Top Employers Certified* company that puts people at the heart of everything we do. Joining PropertyGuru Group means more than just a new job. It’s an opportunity to shape the future of an entire industry and the lives of millions in Southeast Asia.

We’re the leading PropTech company in Singapore, Vietnam, Malaysia and Thailand. We leverage data and technology to create trust and transparency in the real estate industry with our market-leading property marketplaces, mortgage guidance for life’s biggest financial decisions and data insights that help our partners unlock hidden business potential.

Our platforms, solutions and expertise guide property seekers, agents and developers to make confident decisions at every step of the property journey.

Innovation with impact

As a Guru, you’ll be at the forefront of PropTech innovation, harnessing AI and technology to push the boundaries of what’s possible. Your work will create solutions that transform urban landscapes and power communities across the region. Being a Guru means guiding millions towards their property dreams while continuously evolving yourself.

As we enhance our offerings to serve Southeast Asia’s diverse markets, you’ll grow too by learning from industry pioneers and charting your own path. Your unique perspective, joining our team of 1,300 Gurus from 30+ nationalities, could spark our next breakthrough.

Beyond the bottom line

Our people are our biggest strength and we take pride in our Gurus First approach in the way we conduct business. We offer hybrid, flexible working arrangements, competitive salaries, progressive, comprehensive benefits, and foster a collaborative, inclusive, and open team culture.

In turn, our Gurus are driven by a purpose that goes beyond the bottom line. We’re committed to making sustainable, accessible living a reality for all. As part of our team, you’ll be working towards our vision: We power communities to live, work, and thrive in tomorrow’s cities.

Your journey as a Guru starts here. Ready to open doors to new possibilities? Learn more about the company: PropertyGuru Group