Head of Channel Strategy & Optimisation

Who Are We? 

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

You’re welcome in the office every day, but you have the option to work from home one day a week.

About the role

As the Head of Channel Strategy & Optimisation, you’ll be at the heart of driving performance and revenue by creating impactful media strategies that attract customers and build brand value across our owned, earned, and paid channels. Working closely with our Marketing team and other departments, you'll centralise our paid media buying—supporting both our in-house marketing efforts and our clients' campaigns to achieve outstanding business results.

Reporting to the Director of Marketing, you’ll also collaborate with Are Direct to shape channel strategies that drive revenue and protect our brand’s presence in Supermarkets and Newsagents.

Duties

• Develop and implement effective media strategies that optimise the use of our owned, earned, and paid channels.
• Collaborate across Marketing, Sales, Content and Are Direct to develop channel-specific strategies and plans that increase customer acquisition, brand and client value.
• Grow targeted audiences across brands via performance marketing to deliver on our marketing and content commerce (Affiliate) objectives.
• Create, execute and optimise the Newsagent channel strategy (B2B and B2C) to maximise value and longevity of this critical channel.
• Execution of the retail marketing strategy including merchandising and corporate promotions.
• Lead and develop a team of 4 through effective performance management, engagement initiatives, and continuous improvement, supporting each team member across the full employee lifecycle.

Skills and experience

• Deep knowledge of media planning, buying, and optimisation across owned, earned, and paid channels.
• Ability to interpret data and analytics to make strategic decisions that drive performance and revenue growth.
• Strong experience partnering across departments (e.g. Marketing, Sales, Operations) to align and execute best-in-class strategies.
• Familiarity with digital marketing tools, programmatic advertising, and performance marketing tactics.
• Understanding of retail environments, especially in managing strategies for Supermarkets and Newsagents or similar channels.
• Experience in leading a team and fostering a collaborative, high-performance culture.

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.  When you apply, please let us know of any reasonable adjustments you may need during the interview process.