Head of Brand, Content & Creative

Full-time | Hybrid 2 days/week in our Melbourne CBD office

Who is HammerTech?
HammerTech is the first safety platform built specifically for construction, by safety professionals. Trusted by leading names in the industry, we connect every part of the safety program, from inductions and pre-starts to incident tracking and reporting, giving the right people the right information, instantly, on any device. Because safety works best when everyone's involved, we offer unlimited access at a flat fee, so every worker, trade partner, and site team has the tools they need to stay safe and work with confidence.
HammerTech is trusted by over 20,000 construction projects led by constructions over 500+ of the best contractors to make their job sites among the safest in the world. Our goal is simple: to help teams build safer, work faster, and deliver better projects, so that at the end of the day, everyone goes home safe.

Purpose

As the Head of Brand, Content & Creative, you will own HammerTech’s global brand narrative, creative system, and editorial standards, ensuring a clear, differentiated voice across regions and channels. You will lead the content and creative engine that supports integrated campaigns, demand generation, customer storytelling and PR while maintaining high-quality, consistent, and scalable output through an effective internal and external operating model.
You will be responsible for translating business and go-to-market priorities into a unified editorial strategy, creative direction, and production plan. Working closely with Product Marketing, Digital/Performance, Regional Marketing, Sales, and Customer Success, you will help define what HammerTech says then define how it looks, and how it is packaged across the digital and physical world. This includes owned and paid media email, LinkedIn, campaign assets, and external communications.
The role requires a strategic brand and content leader with particularly strong creative oversight, editorial judgement and operational discipline. Success in this role will be measured by brand differentiation, marketing results and efficient content throughput. Some of the key markers are campaign performance, meaningful content-sourced and content-influenced pipeline contribution, healthy owned-channel performance, and a scalable vendor network that delivers high-quality work.

What You’ll Bring

Qualifications, Knowledge & Experience

• Significant senior-level experience leading brand, content, or creative functions in B2B SaaS or other complex B2B environments.
• Demonstrated experience designing operating models for content and creative teams, including intake, prioritisation, workflow design, and vendor management.
• Strong experience leading multi-format content production, creative review, and editorial planning across brand and demand generation programs.
• Experience owning or partnering closely on PR and external communications, including media relations, thought leadership, awards, and speaking opportunities.
• Comfortable balancing brand outcomes with performance outcomes, and partnering with Digital/Performance teams on measurement, experimentation, and attribution.

Skills & Abilities

• Excellent editorial judgement and ability to set and uphold standards for writing, design, and creative quality.
• Strategic storytelling capability, with the ability to translate business priorities into compelling market-facing narratives.
• Strong stakeholder management and ability to influence across Product Marketing, Digital/Performance, Regional Marketing, Sales, Customer Success, and leadership teams.
• Strong creative briefing, review, and approval skills across copy, visual design, video, and campaign assets.
• Commercially minded and data-informed, with the ability to interpret performance insights and apply them to future planning.
• Highly organised, detail-oriented, and effective at managing multiple priorities, deadlines, and external partners.
• Proactive, resourceful, and comfortable building scalable systems in a fast-moving environment.

Key Responsibilities

• Brand Narrative & Standards: Own the company-level brand story, tone of voice, and editorial standards, ensuring clear, consistent, and differentiated storytelling across regions and channels. Maintain governance and quality assurance for customer-facing content while respecting Product Marketing ownership of segmentation, value proposition, and messaging architecture.
• Creative Direction & Brand System: Own visual identity, creative standards, templates, toolkits, and asset libraries. Maintain and evolve the brand system, provide creative direction across customer-facing assets, and ensure global consistency while enabling regional adaptation.
• Editorial Strategy & Content Production: Own content pillars, editorial calendar, and thematic programming aligned to ICP and campaign priorities. Lead creation of brand and performance content including customer stories, case studies, campaign assets, blogs, video, executive storytelling, and derivative assets generated through structured repurposing.
• PR, Owned Channels & Organic Social: Own PR strategy and execution including media relations, press releases, contributed content, awards, and speaking submissions. Govern the editorial layer of the website, newsroom, blog, email programming, and LinkedIn, with outsourced execution where appropriate and strong internal QA.
• Performance & Insights: Define content KPIs, review performance, and run lightweight experimentation on formats, hooks, and packaging. Partner with Digital/Performance and analytics stakeholders to improve engagement quality, attribution, traffic contribution, and content-sourced or content-influenced pipeline.
• Operations, Vendors & Governance: Own content and creative intake, prioritisation, briefs, workflows, SLAs, budgets, approvals, legal and customer proofing, and asset lifecycle management. Build and manage a scalable network of agencies, freelancers, and creators so the team can meet demand efficiently without disproportionate fixed headcount.

Benefits at HammerTech

You’ll benefit from our balanced work-life culture with perks including:
Flexible WFH arrangements – we trust you!
Full LinkedIn Learning licence, with professional development and career mapping opportunities
Birthday leave
Work anniversary and quarterly recognition rewards
Paid parental leave
Generous employee referral bonus program
Team Tune-Up Workshops
Monthly catered office lunches
Regular social events (both virtual and in-person) and employer-funded travel
Annual Town Hall and End-of-Year events
Modern CBD office with a fully stocked kitchen, just a 5-minute walk from Flinders Street Station
Opportunities to grow your career and make an impact quickly

HammerTech values diversity and believes that our strength comes from including the perspectives of all kinds of contributors. We encourage people from underrepresented communities to apply, including racial minorities, LGBTQIA+, and those with disabilities. Accommodations are available during all stages of the recruitment process — please let us know of any needs we may not have accommodated.