Field Marketing Manager
ABOUT MONEYTHOR
Moneythor is an award-winning financial technology company that provides a real-time, data-driven personalisation and engagement platform for banks and financial institutions worldwide. Our solution enables digital banking providers to deliver contextual insights, actionable recommendations, and smart financial wellness tools to their customers — driving engagement, loyalty, and revenue.
Moneythor is headquartered in Singapore and with presence in London, Paris, Tokyo, Dubai, and further expansion in progress. Our solution is currently used by financial institutions in Asia-Pacific, Japan, Europe, Middle East, and the Americas.
LOCATION: Singapore or Dubai
ROLE SUMMARY
We are looking for an ambitious, commercially minded Field Marketing Manager to help accelerate Moneythor's growth across key markets globally. This is a highly collaborative role that sits at the intersection of marketing and sales. You will report into Head of Sales, with a dotted line into the Head of Marketing. You will be required to design and execute integrated marketing programs that generate pipeline, accelerate opportunities, and support revenue growth.
The ideal candidate understands that modern B2B marketing is about driving measurable business outcomes, not just leads. You will be responsible for developing and executing multi-channel campaigns that engage target accounts throughout the buying journey, while helping strengthen Moneythor's position as a leading voice in digital banking, customer engagement and hyper-personalisation.
You will need to be comfortable running integrated campaigns across events, email, digital, social and content channels, and importantly confident at measuring performance through CRM and marketing analytics platforms.
This is a hybrid role based in Singapore or Dubai with the requirement to travel to coordinate and implement marketing events/ projects, when necessary.
Responsibilities
- Revenue & Pipeline Generation
- Integrated Campaign Execution
- Events & Executive Engagement
- Account-Based Marketing (ABM)
- Thought Leadership & Brand Building
- Marketing Operations & Reporting
- Cross-Functional Collaboration
Requirements
- 6+ years of B2B marketing experience, preferably in fintech, financial services technology, SaaS, enterprise software, or banking technology.
- Proven experience and success in partnering closely with sales teams to drive pipeline and achieve revenue outcomes.
- Strong understanding of field marketing, demand generation, and integrated campaign management.
- Experience executing campaigns across multiple channels including email, events, webinars, social media, content marketing, and paid digital.
- Demonstrated ability to manage multiple projects and stakeholders simultaneously.
- Strong analytical skills with experience measuring campaign performance and business impact.
- Experience using Salesforce CRM and familiarity with lead management, attribution, pipeline reporting, and marketing performance metrics.
- Excellent written, verbal, and presentation skills.
- Self-starter with strong organisational skills and the ability to work independently in a fast-paced, global environment.
