Engagement Marketing Executive

Company Description

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands. 

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

Job Description

The Engagement Marketing Executive works within the Audience Engagement team to deliver brand-specific campaigns and engagement initiatives that reinforce the value of a subscription throughout the audience lifecycle. 

This role is responsible for the development and execution of key engagement campaigns and initiatives and brand campaigns for our Publishing brands, including The Australian Financial Review, The Sydney Morning Herald, The Age and Brisbane Times. The role will collaborate closely with key internal and external stakeholders to ensure our subscribers stay informed and deepen their connection with our newsroom. 

This role ensures our subscribers get value from their relationship with our brands by engaging them in our award-winning content, reinforcing our value proposition, and delivering the best subscriber experiences possible.

Day to day you will:

• Execute campaigns and engagement initiatives across owned and offsite channels
• Collaborate with editorial stakeholders to manage the promotion and marketing rollout of editorial content
• Manage subscriber offers, promotions and competitions where necessary
• Use Salesforce Marketing Cloud and other marcomms platforms to deliver targeted communications and other engagement initiatives
• Work with creative team to develop creative campaigns
• Use behavioural data and subscription insights to build compelling messaging and triggers to further engagement and improve retention across the customer lifecycle
• Develop, send and provide recommendations for BAU email sends plus manage the schedule and creative process for BAU house press and display ads
• Assist with campaign tracking, reporting and analysis to form and communicate insights.

Qualifications

What you’ll bring:

• Experience in customer marketing, CRM or data-driven marketing role
• Strong direct channel experience, including email and owned channels
• Ability to deliver creative ideas and innovative campaigns with an innate attention to detail 
• Data-driven approach to decision-making and ability to apply critical thinking to problem-solving tasks
• Experience working in a fast-paced, cross-functional organisation with the ability to manage multiple priorities and deadlines
• An understanding of current marketing principles, including digital performance metrics, channels, audience building and best practices
• Experience with Salesforce or other marcomms platforms will be an advantage.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team. 

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.