Email Marketing Specialist

About Us

Shakti Mats began in 2014 in a tent and has since grown into a fast-moving global e-commerce brand, best known for our flagship product: the Shakti Acupressure Mat. We're proudly values-led, with deep commitments to ethical production, charity, and creating meaningful employment in both India and New Zealand.
Our mission is simple but powerful: Ignite the Good, in ourselves, our communities, and the world.

Role Overview

Drive customer retention and lifecycle revenue through strategic email and SMS marketing for our international acupressure and wellness brand. This role owns campaign execution, automation, creative development, and performance optimisation.
You’ll manage promotional calendars and lifecycle programs to increase engagement, maximise customer lifetime value, and reduce churn across global markets.

Key Responsibilities

• Campaign & Automation (50%)
  Execute email and SMS campaigns across the customer lifecycle (welcome, nurture, promotional, re-engagement)
  Build and optimise automations (welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back)
  Manage campaign calendar and align with broader marketing activity
  Segment audiences for personalised, targeted messaging
  Monitor and optimise performance (timing, content, triggers, segmentation)
  Ensure campaigns deploy accurately with correct tracking and integrations
  Implement personalisation and dynamic content
  Manage subscriber growth initiatives and list-building tactics
  Document automation logic and maintain clear processes
• Creative & Template Management (25%)
  Design and optimise email templates in collaboration with the Senior Graphic Designer
  Write compelling, conversion-focused subject lines, preview text, and email copy
  Adapt messaging for different customer segments and lifecycle stages
  Brief and coordinate creative assets (imagery, layouts, graphics)
  Conduct A/B testing across messaging, layouts, and CTAs
  Ensure mobile responsiveness and consistent rendering across devices
  Maintain brand voice and visual consistency
  Organise and manage template and asset libraries
• Platform & Data Management (20%)
  Manage email and SMS platforms, including templates, segments, and integrations
  Maintain clean platform structure and naming conventions
  Ensure accurate tracking, attribution, and data flow
  Manage list hygiene, suppression lists, and deliverability best practices
  Monitor sender reputation and inbox placement
  Ensure compliance with relevant regulations (e.g. GDPR, CAN-SPAM)
  Coordinate with Ecommerce & UX on integrations and data sync
• Performance & Collaboration (5%)
  Track key metrics (open rate, click rate, conversion, revenue, deliverability)
  Report on performance and key insights
  Identify and flag risks or issues
  Share customer insights with wider marketing team
  Collaborate cross-functionally to ensure alignment

Qualifications & Experience

• 3–5+ yr experience in email mktg, CRM, or lifecycle mktg (DTC preferred)
• Proficiency with platforms such as Klaviyo, Omnisend, Attentive, or similar
• Experience building and optimising email/SMS automations
• Strong copywriting skills for conversion-focused content
• Experience designing/editing email templates within platform builders
• Understanding of segmentation, lifecycle marketing, and customer journeys
• Knowledge of deliverability, compliance, and list hygiene best practices
• Experience managing campaign calendars and coordinating launches
• Basic HTML knowledge (preferred)
• Familiarity with ecommerce integrations and international markets

Skills & Abilities

• Strong platform expertise across email and SMS tools
• Clear, engaging, conversion-focused writing and design sense
• Solid understanding of customer lifecycle and segmentation
• Technically confident with integrations and data flows
• Data-driven with a continuous optimisation mindset

Values

Our values are grouped into three core themes that shape how we think, act, and grow together:

• Sharpen Up
  Learn & grow
  Get comfortable with the uncomfortable
• Care for the Collective
  Got your back
  Say it straight
  Show up
• Enjoy the Ride
  Embrace play
  Be your full self

How Our Values Show Up

• ️ India Roots & Renewal: After 3 years at Shakti, every team member is flown to India to visit our charity partners, the school we’ve built, and our production partners
• Annual learning & development budget to sharpen your skills
• Work & travel remotely for up to 6 weeks per year for permanent employees
• ️ A tangible connection to ethical production, charitable giving, and global well-being
• Flexible working schedules, including WFH 1 day/week
• Additional parental leave for both primary and secondary caregivers
• Quarterly team sessions that connect, energise, and refocus