Content & Community Manager

About Us

Shakti Mats began in 2014 in a tent and has since grown into a fast-moving global e-commerce brand. We're proudly values-led, with deep commitments to ethical production, charity, and creating meaningful employment in both India and NZ. Our mission is simple: Ignite the Good, in ourselves, our communities, the world.

We have multiple exciting roles ready to be filled...

Role Overview

Lead the execution and engagement pillar of the marketing function for our international acupressure and wellness brand, owning content production across key channels, leading the social media, community, email, and sms strategies. This role bridges our brand strategy with tactical execution, ensuring content generates engagement, drives traffic, builds customer advocacy, maximises customer lifetime value, and maintains our distinctive brand positioning.

Key Responsibilities

• Content Production (25%)
  Translate brand and content strategies into executable content plans across website product pages, landing pages, blog, and educational resources
  Manage content calendar and content production workflow across organic channels
  Ensure content quality, consistency, brand alignment, and organic search optimisation standards
  Oversee keyword and content optimisation to drive organic traffic growth
  Support content development and optimisation for Amazon storefront and product listings
• Social Media & Community Strategy (20%)
  Develop organic social media strategy across platforms to build highly engaged communities
  Create social media content frameworks and themes aligned with brand objectives and seasonal moments
  Oversee online communities (including Facebook community group) around acupressure and wellness
  Ensure brand voice, tone, and language standards are achieved across all social media content
  Optimise social media strategy based on insights, trends, and performance
  Collaborate with Brand & Creative Manager and Social Media Specialist on strategy execution
• Creator Content & Affiliate Strategy (20%)
  Develop creator content frameworks aligned with brand objectives to generate high-performing creator content for use in paid social advertising
  Build affiliate program strategy to drive profitable customer acquisition through creator partnerships and brand community
  Set creator content standards and performance benchmarks in collaboration with Brand & Creative Manager
  Optimise creator and affiliate strategies based on performance data, audience insights, and ROI metrics
  Collaborate with Brand & Creative Manager and Creator & Affiliate Specialist on strategy execution
• Email & SMS Strategy (20%)
  Develop email and SMS marketing strategy to drive brand engagement, and customer retention
  Set email and SMS objectives including engagement rates, repeat purchase rate, revenue attribution, and subscriber growth
  Guide channel content plan ensuring alignment with broader marketing campaigns and paid acquisition efforts
  Ensure email creative and copywriting maintains brand voice and drives conversion
  Develop strategies to increase email and SMS subscriber growth and engagement
  Define customer lifecycle strategy and segmentation approach
  Optimise automated flow strategy (welcome, abandoned cart, post-purchase, win-back, etc.)
  Identify opportunities to improve customer retention and reduce churn through email and SMS initiatives
• Team Leadership & Cross Functional Collaboration (15%)
  Manage and develop the Content & Community team (Senior Copywriter, Social Media Specialist, Creator & Affiliate Specialist, Email Marketing Specialist)
  Set priorities, manage workloads, and ensure quality standards across team deliverables
  Partner closely with other marketing managers to ensure content consistency
  Present content, social media and community strategies to Head of Marketing and senior leadership team
  Foster collaborative culture and cross-functional partnerships

Qualifications

• 6-8+ years experience in content marketing/ lifecycle marketing, with 3+ years in management
• Proven track record managing content teams and driving organic growth
• Strong understanding of content strategy, organic content development, and social media best practices, email and SMS marketing
• Experience with affiliate marketing and creator partnerships
• Understanding of customer lifecycle marketing and retention strategies
• Excellent writing and editing skills with keen eye for brand voice
• Data-driven mindset with ability to analyze performance and Optimise strategy
• Experience with content management systems, social media platforms, email and sms platforms, and analytics tools
• DTC ecommerce or wellness brand experience preferred

Skills and Abilities

• Strategic thinker
• Leadership & mentorship
• Cross-functional collaboration
• Dual-focus capability
• Adaptability
• Communication
• Organisational excellence
• Creative problem-solving
• Growth mindset
• Customer-centric

Our Culture & Values

At Shakti Mats, our culture is values-led, collaborative, and fuelled by growth.

How Our Values Show Up

• ️ India Roots & Renewal: After 3 years at Shakti, every team member is flown to India to visit our charity partners, the school we’ve built, and our production partners
• Annual learning & development budget
• Work & travel remotely for up to 6 weeks per year
• ️ A tangible connection to ethical production, charitable giving, and global well-being
• WFH 1 day/week
• Additional parental leave for both primary and secondary caregivers
• Quarterly team building sessions