Domain Specialist (L1) Marketing - Mātanga ā-Mahi

Marketing Specialist (Level 1) – Marketing - Mātanga ā-Mahi

* Wellington based
* 18-month fixed term opportunity
* Use your marketing expertise to help New Zealanders get their tax right. Join a high-performing team delivering campaigns that make a real difference
* True opportunity for professional development

About us | Mō mātou

The Marketing team sits within the Executive Services and Communications group. This brings together governance, leadership support, and communications functions to help Inland Revenue operate effectively and present a clear, consistent voice.

We communicate informative content in fun and engaging ways and answer general tax and entitlement questions on our social media channels.

We use data driven insights to run targeted campaigns that influence customers to take positive actions towards their tax obligations and entitlements.

At Inland Revenue Te Tari Taake we’re passionate about Aotearoa New Zealand being a great place to live and work. We’re making it simpler for everyone to pay tax that pays for things like health care, education and protecting the environment.

We are committed to keeping to the Treaty of Waitangi's guiding principles in our work for and with Māori customers and our employees, their whānau, hapū and iwi.

IR is committed to building an inclusive workplace free from inequalities, where all our people are valued, respected and feel supported to reach their full potential.

About the role | Mō te tūnga 

Reporting to the Domain Lead – Marketing you will actively contribute to the Marketing team by delivering end-to-end marketing campaigns across multiple channels. You'll also support customers by responding to comments on our social media channels and contribute your ideas for innovation and improvement.

In this varied role you will:

• Work with business stakeholders to understand customer needs and address communication gaps
• Develop data-driven marketing campaigns across a range of tax topics
• Deliver direct marketing and advertising campaigns
• Engage with customer comments on social media, providing clear and helpful responses
• Identify and escalate risks or emerging issues from customer feedback

About you | Mōu

To be successful in this position you will bring:

• Proven experience running campaigns across multiple channels (direct marketing experience is strongly preferred)
• Strong communication skills with the ability tailor messages for different audiences
• The ability to work at pace and manage competing priorities
• A collaborative approach and strong relationship building skills
• A mindset focussed on continuous improvement and innovation
• A relevant marketing qualification is desirable.

We would love to hear from you if you’re passionate about the power of marketing to influence customer behaviour, are comfortable providing excellent advice, and have the confidence and curiosity to ask the right questions.

Apply here | Tono mai

Please outline in your application how your skills and experience align with the advert and role description. For more information about the role and to request a copy of the Role Description, please contact irdcareers@careers.ird.govt.nz.

Like you, we pride ourselves on our friendly and informative communication. If you need accessibility assistance at any point in the application process or would like to know more about what accessibility and inclusion means to us, please call 0800 775 247 to leave a message and a member of the team will be in touch.

Applications close 5pm, Wednesday 17th June 2026
Please note, we’ll review applications as they come in and you may hear from us before advertising closes.