Director of Marketing, APAC

Job Overview:

The Director, Marketing – Asia Pacific is a newly created role, responsible for leading Fortrea's regional marketing strategy across APAC, driving awareness, engagement, commercial opportunity creation, and brand differentiation across Fortrea’s clinical research services. Given the location of the main office, company leadership distribution, and clients' location, Shanghai-based candidates will be the primary consideration for this role. However, exceptional candidates with strong relevant experience from other major cities can also be considered. This role is designed to support all Asia-Pacific countries and serves as the senior marketing leader for the region, partnering closely with commercial, operational, scientific, and corporate marketing stakeholders. The Director will be responsible for developing and executing integrated regional marketing strategies that align global priorities with local market needs, ensuring consistent messaging while enabling market-specific growth initiatives. The role leads regional demand generation, thought leadership, events, digital marketing, sales enablement, account-based marketing (ABM), and regional go-to-market execution to support Fortrea's global priorities. As the regional marketing leader, the Director is expected to cultivate strong partnerships across business development, operations, medical and scientific leadership, and executive stakeholders. The role will also help shape a future regional marketing organization by identifying capability gaps, contributing to workforce planning, and building a scalable marketing team aligned to business growth and strategic priorities.

Summary of Responsibilities:

• Regional Marketing Leadership
• Demand Generation & Account-Based Marketing
• Commercial Enablement
• Market Intelligence & Performance Analytics
• Cross-Functional Leadership
• Team Leadership & People Management

Qualifications (Minimum Required): Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred. Fortrea may consider relevant and equivalent experience in lieu of educational requirements. Strong written and verbal communication skills; proven stakeholder management capabilities. Proficiency in Microsoft 365, marketing automation, CRM, and analytics platforms. Fluent in English; additional language skills are a plus. Experience (Minimum Required): Minimum of 10 years in B2B marketing, with at least 3 years in a leadership role. Experience in healthcare, biotech, or CRO industries preferred. Demonstrated success in leading teams and delivering measurable marketing impact.

Learn more about our EEO & Accommodations request here. Didn’t find what you were looking for? Join our Global Talent Network to stay connected with Fortrea, drive innovation and contribute to our mission of advancing life-saving therapies for patients worldwide. Follow us and stay updated about Fortrea on LinkedIn, Facebook, X, Instagram, YouTube and Glassdoor. At Fortrea, we're all about turning the “impossible” into "I'm possible." Together, we break barriers to deliver exceptional service to our patients, fueled by a shared commitment to teamwork and excellence. Regardless of your role, we're all family, working together to achieve extraordinary results. At Fortrea, your career isn't just a job – it's a journey of making the exceptional possible, every day.