Director of Events

Position Description

Position: Director of Events

Reports to: CEO

Direct Reports: Events Co-ordinator

Location: Sydney

About UnLtd:

UnLtd harnesses the power of media and marketing to help charities grow and give every young person the chance at the future they deserve. We turn industry generosity into lasting change — breaking cycles and transforming young lives for generations to come. We bring our partners together through events, campaigns, media partnerships, and corporate giving.

Our events portfolio consists of 20+ annual events across Sydney, Melbourne, Brisbane and Adelaide and include sporting events (cricket, golf, soccer, basketball, hiking), culture & music events (trivia, DJ competition), thought-leadership seminars, as well as unique fundraisers and gala experiences such as the Adland Bail Out and Big Dream.

Objective:

To lead UnLtd’s events function end-to-end, delivering exceptional events that inspire the industry, deepen connection to UnLtd and our mission, and galvanise the community to create meaningful change for young people facing disadvantage.

The Director of Events owns the experience, strategy, planning and commercial performance of the events portfolio, ensuring events deliver both outstanding experiences and strong fundraising outcomes.

Overview:

The Director of Events has full custodianship of UnLtd’s events portfolio.

This role requires a mature and experienced events leader with operational excellence, strong commercial acumen, and a proven ability to galvanise and inspire others while delivering exceptional event experiences. The Director of Events will:

• Lead the annual events calendar, ensuring strong positioning, audience alignment and commercial viability.
• Deliver all UnLtd events to the highest professional standard, managing budgets, suppliers and logistics end-to-end.
• Drive commercial outcomes including fundraising, auction and raffle items, participation growth and sponsorship opportunities.
• Integrate charity partners and storytelling to create meaningful emotional connection to our cause.
• Champion operational excellence and continuous improvement across every event.
• Foster a proactive, solutions-oriented culture within the events team.
• Represent UnLtd externally with professionalism and energy, proactively building and nurturing strategic relationships across agencies, publishers, corporates and industry partners.

The role requires a strategic thinker with best-in-class event leadership, strong commercial fluency and the ability to inspire both stakeholders and the next generation of industry leaders.

Key Areas of Responsibility

Strategic Leadership & Ownership

• Own the events function end-to-end — strategy, planning, delivery and outcomes.

• Lead the annual events calendar ensuring alignment with UnLtd priorities and industry moments.

• Design events that maximise engagement, emotional connection and revenue generation.

• Provide regular event performance reporting and insights to ELT and Board.

Operational excellence & event readiness

• Ensure every event is delivered seamlessly and to the highest standard.

• Maintain strong forward planning across the events calendar.

• Prepare clear event briefs for staff and volunteers to ensure alignment and confidence.

• Maintain transparent communication across the organisation regarding event planning and logistics.

• Ensure clear documentation of event processes, budgets and ownership.

Commercial & Contract Governance

• Hold full commercial accountability for the events portfolio.

• Manage event budgets with strong cost discipline.

• Drive fundraising outcomes through auctions, raffles and participation growth.

• Identify cost efficiencies across suppliers, venues and production.

• Deliver accurate financial reconciliation and reporting with the CEO and Head of Finance.

Audience & Stakeholder Engagement

• Build and nurture strong relationships with agencies, publishers, corporates and industry partners.

• Grow participation and engagement across the events portfolio.

• Partner with industry bodies to align UnLtd events with broader industry initiatives.
• Make sure our events showcase our charity partners respectfully, and our attendees connect with the cause

• Maintain strategic stakeholder engagement across key events.

Team Leadership & Mentorship

• Line manage the Events Coordinator and oversee volunteer engagement.

• Set clear expectations, KPIs and development goals.

• Foster a proactive, accountable and solutions-oriented team culture.

• Ensure clear ownership and accountability across event delivery.

Continuous Improvement & Innovation

• Analyse event performance and benchmark against industry best practice.

• Continuously evolve event formats and experiences.

• Identify opportunities to elevate guest experience or improve financial outcomes.

• Implement structured feedback loops to improve future events.

Success Measures – Head of Events

• Audience & Engagement: Growth in engagement, participation, audience reach and most importantly quantifiable improvements on the UnLtd event experience.
• Stakeholder Confidence: Proactive communication and trust with internal & external stakeholders.
• Impact & Storytelling: Charity partners or storytelling integrated to create an emotional & memorable experience.
• Commercial Growth: Year-on-year growth through sponsorship, auction, raffle, and new fundraising streams whilst managing costs.
• Event Delivery: 100% of events delivered on time, within budget, with post-event P&L reconciliation completed with Head of Finance.

Benefits

• Work with purpose: Contribute directly to UnLtd’s mission and make a meaningful impact in the community.

• Flexible working: Hybrid work model (2–3 days in-office) with access to inspiring office spaces.

• Time off: Bonus birthday leave plus 3 extra days over Christmas.

• Unique experiences: Participate in team offsites and volunteer days with our charity partners.

• Networking & exposure: Build relationships across the C-suite in media, tech, creative, publishing, and corporate sectors.

• High-impact events: Represent UnLtd at over 20 flagship events each year, from black-tie galas to sporting and adventure activities.

• Travel & offsites: Opportunities to attend offsites and travel with our teams and charity partners.

• Joyful, collaborative culture: Join a passionate, high-impact team committed to meaningful change.

To apply, please fill in this short application form by 27 March 2026.