Digital Specialist - Paid Social & Creative

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

To find out more, visit https://mable.com.au/

About the role

As the Digital Specialist for Paid Social, you will work closely with the Performance Marketing team to deliver the acquisition strategy. You will be responsible for implementing paid social strategy, campaign ideation, and daily account management, with a strong emphasis on leading our transition to a video-first approach across digital channels. You will also champion the integration of AI tools to enhance creative output, streamline workflows, and drive campaign efficiency.

What will I be doing?

• Execute the paid digital strategy across various social channels, with a primary focus on Meta Ads
• Daily management of Meta ad campaigns: creating, optimising, analysing performance, and maintaining account hygiene
• Effective budget planning and management across accounts and campaigns
• Collaborate with the in-house Creative Studio and Content Team to deliver channel-first creative that aligns with brand guidelines. As video is the #1 format in social, ensure content is optimised for a video-first digital approach
• Campaign reporting and analysis to identify growth opportunities
• Maintain a test and learn framework within our channels and creative asset development to drive continuous improvement and innovation
• Leverage AI-powered tools to streamline creative workflows and produce high-quality assets efficiently
• Collaborate with internal and external stakeholders to develop and execute integrated marketing campaigns
• Stay current with industry trends, particularly in AI, creative and video content evolution

What are we looking for?

• Minimum 2+ years of experience in developing, executing, and optimising paid social strategies.
• Proficiency in managing Meta Ads (campaign building, budgeting, targeting, and optimisation)
• Proven experience in video strategy and ideation for digital channels
• Creative and analytical mindset with the ability to derive actionable insights from reporting.
• Strong communication, teamwork, and time management skills
• Demonstrated experience collaborating with creative teams for channel-first content
• Proficiency in emerging digital marketing trends, particularly AI-driven content tools
• Bonus: Practical skillset in video production or AI-assisted video editing tools
• A bachelor's degree in marketing, business, or a related field is preferred

Our benefits

• Power your career ️ Learn from industry experts, experienced leaders, and on-the-job opportunities.
• Access parental leave Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
• Work with flexibility We’re a hybrid workplace, balancing time in the office with remote work.
• Flexi Leave Days Get one extra paid leave day per quarter for what makes you happy.
• Take a floating public holiday 🫶🏾 Acknowledge a significant day your way with family and friends.
• Be rewarded Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.

We are one

As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.

If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!