Digital Performance Specialist
Job Description:
Key responsibilities:
Manage and optimize digital advertising campaigns across various platforms to maximize performance and ROI. Analyze digital marketing data, including website analytics, campaign metrics, and customer behavior, to extract valuable insights and identify areas for improvement. Conduct thorough market research and competitor analysis to stay informed about industry trends and identify opportunities for strategic campaign optimization. Strategically assess campaign progress and make data-driven optimizations to ensure optimal results. Identify and capitalize on opportunities to increase campaign exposure and reach for new campaigns. Collaborate with cross-functional teams to align strategies and ensure consistent tracking and reporting of digital performance across channels.
Requirements:
1-2 years within digital performance (search, display and social) responsible for delivering against performance targets. Strong experience and technical understanding of Performance Marketing / e-Commerce. Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships. Strong numerical skills and attention to detail. Fluent written and spoken English and Chinese is a must. Proficiency in Word, Excel and PowerPoint.
Location: Hong Kong
Brand: Iprospect
Time Type: Full time
Contract Type: Permanent
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About dentsu
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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