Digital Marketing Project Manager

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.
We connect. We inspire.

British Council Payband 6

Contract Type: 2 years Fixed-term Contract
Location: Beijing, Shanghai, Guangzhou, Chongqing

You must have the legal right to work in China at the time of application.
There is no relocation or sponsorship support.

Role Purpose:

The Digital Marketing Project Manager focuses on creating, adapting, and optimising user journey and content for Marketing automation, leads generation, nuture, conversion and retention across B2B, B2C and B2B2C channels. Reporting to the Head of Digital Marketing Project Lead, the Digital Marketing Project Manager will work closely with the marketing teams, ensuring all content drives engagement, traffic, and leads that ultimately deliver sales and foster customer retention.

Accountabilities/Responsibilities:

• Product, Programme Content Development
• Consultancy, analysis and problem solving
• Sector/subject expertise
• Relationship and stakeholder management
• Commercial and finance management

Role specific knowledge and experience:

Minimum / Essential Requirements
Experience of creating and optimising user journey, marketing content, and engagement mechanism for marketing automation and private domain (e.g. WeChat, Red Note, email marketing) within a large and complex organisation
Experience in marketing automation data analytics and private domain conversion metrics; Stakeholder engagement and Agency management
Desirable Requirements
Experience within a global organisation
Commercial experience of the exams or education market
Familiar with marketing automation platforms and private domain operation vendors suitable for the Chinese market
Experience of private domain operations, including strategy development, team coordination, and performance management
Ability to collaborate with cross - functional teams
Experience of content development for social media marketing and product marketing

Education and Qualification

Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience
Postgraduate degree in a relevant field, e.g., marketing and communications and business studies or demonstrable level of equivalent experience (Desirable)

Language Requirement:

The British Council systems and global processes operate in English. Written and verbal proficiency in English (C1) is required.
Candidates must show the ability to communicate fluently in Mandarin, both in written and spoken.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org