Digital Marketing Performance Analyst

Digital Marketing Performance Analyst

Use your analytics expertise to influence strategy, optimise performance and create meaningful member impact. Are you passionate about uncovering insights that drive real business impact? We're looking for a Digital Insights & Performance Analyst to join our Analytics, Performance & Insights team. In this role, you'll turn complex digital and marketing data into clear, actionable recommendations that help drive member growth, engagement and retention. Working across web, digital, marketing and member experience channels, you'll identify trends, opportunities and performance improvements before they happen. Partnering with teams across Marketing, Growth, Retention, Loyalty and Digital, you'll influence strategic and day-to-day decisions through data-driven storytelling and analysis.

About you
You are an analytical thinker with a curious mindset and a passion for turning data into business outcomes. You'll bring:

• 3–5 years' experience in Digital Insights, Digital Analytics or Marketing Analytics
• Degree-level qualifications in Mathematics, Statistics, Actuarial Studies, Applied Finance, Data Science or a related analytical discipline.
• Advanced SQL skills and experience analysing large, complex datasets
• Experience with Adobe Analytics, Google Analytics and digital performance reporting
• Strong web analytics experience across Adobe Analytics, Adobe Audience Manager, Google Analytics and Tealeaf.
• Hands-on experience with Tableau, Tableau Prep and data visualisation
• Exposure to Snowflake, AWS or other enterprise data warehouse environments
• Strong stakeholder engagement and presentation skills
• The ability to translate technical findings into simple, actionable recommendations
• A proactive approach with strong commercial and problem-solving skills

Most importantly, you're someone who can turn data into stories, insights into action, and opportunities into results.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them.

At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• Flexible working arrangements
• 50% subsidy on HCF hospital and/or extras cover
• Family-friendly certified employer
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss. We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.

At HCF, we want our people to feel supported and empowered to be their best self at work. We create a flexible, inclusive, family-friendly culture so our employees are inspired and motivated to achieve the best for themselves and our members. Our purpose is to bring a human touch to every part of the healthcare system, in big ways and small. Our values inform the way we do things. They help us build the culture we need to realise our purpose. Our values are to: Step Forward, Get There Together, Make it Better, Stay Human, Walk in Their Shoes. We’ve invested in our people and teams to ensure they’re equipped to reach their career goals. We help team members expand their skill sets and develop personally through various internal and external courses, as well as broaden their on-the-job experience through transfers, secondments or promotions.