Digital Marketing Associate, APAC

We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC.

This role combines campaign execution, marketing analytics, AI-assisted content creation, and stakeholder coordination. You will work at the intersection of data, creativity, and emerging technology - contributing to innovative marketing programmes across the region while developing deep expertise in AI-powered marketing workflows.

We are particularly keen to hear from candidates who have worked in consumer digital businesses - e-commerce, fintech, insurtech, consumer apps, or digital-first brands - where pace, experimentation, and customer-centricity are the norm.

Key Responsibilities

• Campaign and Channel Execution
  Support the planning, execution, and optimisation of digital marketing campaigns across APAC markets, including paid search, social, display, and messaging channels (WhatsApp, LINE, etc.).
  Coordinate with country marketing teams, agencies, and regional stakeholders for the rollout of regional pilots and innovation initiatives.
  Support partner marketing initiatives by collaborating with country teams and partners to drive joint marketing activities and customer engagement.
  Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data.
• Analytics and Reporting
  Monitor and report on key marketing metrics: website traffic, engagement, leads, conversion rates, and campaign performance across markets.
  Build, enhance, and maintain dashboards and reports using GA4, Power BI, and other data platforms.
  Translate data insights into clear, actionable recommendations for country teams and senior stakeholders.
  Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation.
• AI-Powered Marketing and Content
  Use AI tools - including Claude (Anthropic), Microsoft Copilot, ChatGPT, and Gemini - as daily productivity tools for research, content drafting, briefing, and analysis.
  Use generative AI tools (Midjourney, Adobe Firefly, Canva AI, Runway, Sora) to create and iterate on marketing assets including images, videos, ad creatives, and content variations.
  Build and maintain AI-assisted content workflows - prompt libraries, content templates, brand voice guidelines - that allow the team to produce high-quality assets at speed and scale.
  Stay current on emerging AI marketing tools and proactively recommend new capabilities that improve team output or campaign performance.
  Support the team in evaluating and adopting new AI platforms as they emerge.
• Stakeholder and Agency Coordination
  Coordinate across APAC market teams, external agencies, and technology partners to ensure timely delivery of campaigns and initiatives.
  Prepare clear briefs, status updates, and performance reports for internal and external stakeholders.

Qualifications

• Essential
  Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
  2-3 years of experience in digital marketing, marketing analytics, campaign operations, or a related role.
  Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent).
  Demonstrated, daily use of AI tools - Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation. Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
  Experience using generative AI tools for creative production (image, video, or copy generation).
  Comfortable analysing marketing data and translating insights into recommendations for non-technical audiences.
  Strong communication, organisation, and stakeholder management skills.
  Good design sensibility and visual literacy.
• Preferred (Strong Advantage)
  Experience working in a consumer digital business - e-commerce, insurtech, fintech, consumer app, digital-first brand, or ride-hailing/super-app ecosystem - where you were measured on conversion metrics, CAC, or funnel performance.
  Familiarity with the APAC digital marketing landscape: SEA social platforms (TikTok, LINE, Zalo), aggregator channels, and market-specific consumer behaviour.
  Experience with marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Braze, or equivalent).
  Exposure to SEO/GEO (Generative Engine Optimisation) strategy and content programmes.
  Experience running or supporting WhatsApp Business / conversational commerce campaigns.
  Basic proficiency in Python or SQL for marketing data analysis (advantageous, not required).

Key Competencies

• AI-native mindset: uses AI tools instinctively to work faster and better, not experimentally.
• Data-driven and analytical: interprets numbers with commercial judgement, not just reporting.
• Consumer-first thinking: understands the customer funnel and what moves conversion.
• Curious and self-directed: tracks emerging marketing technology and brings ideas to the table.
• Strong attention to detail: quality output, clean data, reliable tracking.
• Collaborative and proactive: works effectively across diverse APAC markets and time zones.
• Adaptable: comfortable with ambiguity and fast-moving priorities.

Why This Role

This is a role for someone who wants to build a career at the frontier of digital marketing and AI - not in a support function, but as an active contributor to a regional transformation agenda. You will work with senior stakeholders across 10+ APAC markets, get direct exposure to how a global insurer is building its digital and AI capabilities, and have real ownership over campaigns and initiatives that impact business results.
If you have grown up in a consumer digital environment and want to bring that pace and customer-first thinking to a category that is genuinely transforming, this is the opportunity.