Customer Marketing - MGR

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

Customer Marketing Manager

Why Join

As a Customer Marketing Manager at OCBC, you'll play a key role in developing and executing marketing strategies that drive customer engagement and loyalty. You will be responsible for best-in-class marketing campaigns across key financial banking products - Cards, Usage and Unsecured Loans. You'll have the opportunity to work with a talented team of marketers and make a real impact on our customers' lives.

How you succeed

To succeed in this role, you'll need to have a deep understanding of our customers' needs and preferences. You'll work closely with our data analytics team to gain insights into customer behavior and develop targeted marketing campaigns that drive results. You'll also need to collaborate with our product teams/agency partners to ensure that our marketing efforts are aligned with our business objectives.

What you do

• Develop and execute multi-channel marketing campaigns to drive customer engagement and loyalty
• Analyze customer data to gain insights into behavior and preferences
• Collaborate with product teams to develop marketing strategies that align with business objectives
• Work with our creative team to develop marketing materials and campaigns
• Measure and evaluate the effectiveness of marketing campaigns and make recommendations for improvement

Who you are

• A degree in Marketing or a related field is desirable
• At least 3 years of experience in marketing, preferably in the financial services industry
• Strong analytical and problem-solving skills
• Excellent communication and project management skills
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
• Passionate about delivering exceptional customer experiences

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Let’s build the bank we need for the future we want. Find the best version of yourself in a friendly, supportive team. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. As the longest established Singapore bank, formed in 1932 from the merger of three local banks, we have grown from strength to strength to become a regional financial services group. With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney. We are the second largest financial services group in Southeast Asia by assets with one of the world’s highest credit rating (Aa1 by Moody’s and AA- by both Fitch and S&P). We offer private banking services through our wholly-owned subsidiary, Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals. Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.