Content Specialist - Broadbeach, QLD

Content Specialist

Are you a strategic content leader who thrives at the intersection of
creativity, performance and innovation? Join Ignite Travel Group's Creative &
Content team as a Content Specialist and play a key role in shaping the content
strategy behind leading travel brands including My Holiday, My Cruises and
Explorations by Norwegian.

In this role, you will combine exceptional copywriting expertise with
data-driven strategy, SEO/AEO knowledge and AI-enabled innovation to deliver
content that drives engagement and business results. Working closely with the
Content & Creative Leader, you will influence messaging, campaign direction and
content excellence while helping evolve the future of content through emerging
technologies and smarter ways of working.

A day in the life:

• Co-lead content strategy by translating business objectives and customer
  insights into effective content plans and messaging frameworks.
• Develop audience segmentation approaches and funnel-based content strategies
  to support customer acquisition and engagement.
• Lead campaign concepting, creative territories and integrated content ideas
  across paid, owned and earned channels.
• Apply SEO, AEO and digital performance principles to maximise content
  visibility and effectiveness.
• Analyse campaign, website and customer behaviour data to identify
  opportunities and optimise performance.
• Champion AI-powered tools, workflows and automation opportunities that
  improve efficiency while maintaining quality and brand integrity.
• Deliver high-impact copywriting across campaigns, strategic initiatives and
  sensitive communications.
• Review and elevate content quality across the team through coaching, guidance
  and editorial oversight.
• Own and enhance tone of voice guidelines, style guides and content
  frameworks.
• Partner with stakeholders across Marketing, Product and Creative teams to
  create compelling customer communications.
• Present content strategies, recommendations and creative rationale to senior
  stakeholders with confidence.
• Support workflow planning, content prioritisation and resource management
  across campaigns, projects and BAU activity.
• Stay informed on content, digital and AI trends to drive innovation and
  continuous improvement.
• Lead end-to-end campaign delivery and provide hands-on copywriting support
  when required.
• Mentor and develop junior content team members to strengthen strategic
  thinking, performance literacy and content capability.
• Contribute to a safe, inclusive, and accessible work environment where all
  Flighties feel welcomed, respected, and supported to thrive.

Who you are:

• Extensive experience in content strategy, content marketing or senior
  copywriting roles.
• Proven experience managing content professionals and collaborating with
  Digital Experience specialists.
• Exceptional writing, editing and storytelling skills with strong attention to
  detail.
• Strong understanding of digital marketing ecosystems, SEO, AEO and analytics
  platforms such as GA4.
• Demonstrated ability to translate customer insights, behavioural data and
  performance metrics into effective content strategies.
• Experience developing integrated campaigns and content across multiple
  channels.
• Experience analysing campaign, website and customer behaviour data.
• Passion for innovation, AI technology and workflow optimisation.
• Strong stakeholder management, influencing and presentation skills.
• Strategic mindset with the ability to balance creativity and commercial
  outcomes.
• Highly organised, collaborative and adaptable in a fast-paced environment.
• Genuine passion for travel and creating content that inspires action.

What we're looking for:

• A strategic content leader who can elevate both creative quality and business
  performance
• Someone who is comfortable developing big-picture content strategies and
  rolling up their sleeves to execute
• A proactive problem solver who embraces innovation and continuous improvement
• A confident communicator who can build strong relationships and influence
  stakeholders at all levels
• A mentor who enjoys developing team capability and fostering a culture of
  creativity, curiosity and growth
• Someone excited by the opportunity to shape the future of content through AI
  and emerging technologies

Your awesome extras...

• Ongoing skills development
• Catapult your career across a network of brands and businesses in an
  evolving industry
• ️ Say no to full price! Nab discounts on travel and more thanks to our sweet
  rewards program
• Access to industry leading health and well - being programs and
  financial advisors
• Set up shop in a swanky beachfront office in Broadbeach
• Enjoy social events to promote networking, celebration of wins, and
  sometimes just for fun!
• Take volunteer leave as part of giving back to the local community

#LI-KP1#IGNT#LI-Onsite