Content Lead

Company Description

Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.

Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Job Description

The Content Lead is a pivotal role within Nine’s Trade Marketing team, sitting at the intersection of creativity, strategy, and execution. As part of a high-performing group led by the Head of Content, this role supports the delivery of innovative and impactful content solutions that drive Nine’s position as the leading multi-platform media network in Australia. The team’s overarching purpose is to empower sales and marketing teams with exceptional storytelling, market-leading campaigns, and tools that enhance Nine’s business proposition.

The Content Lead will manage a variety of projects across internal and external communications, working closely with stakeholders to conceptualise and deliver campaigns, presentations, and other trade content. As the bridge between senior leadership and the Group Trade Marketing Manager, this role offers the opportunity to influence Nine’s market presence while mentoring junior team members and collaborating with internal and external stakeholders.

Day to day you will:

• Develop and implement strategic content initiatives that align with Nine’s trade marketing objectives.
• Take the lead on content creation and messaging for go-to-market campaigns, ensuring they reflect Nine’s tone of voice and market position.
• Generate creative, insight-driven ideas that elevate Nine’s trade marketing efforts, focusing on both short-term and long-term impact.
• Own the delivery of high-quality, on-brand content across multiple platforms, including trade press, Nine’s trade marketing website, and tentpole presentations/events.
• Act as a key driver for go-to-market campaigns, liaising with internal teams like Audience Insights, Content Partnerships, and SME Sales ‘Nine Plus’ to ensure campaign excellence.
• Work with the design team to bring creative briefs to life, from initial concept to final asset delivery.

Employee responsibilities:

• Ability to independently manage content projects, ensuring timelines and deliverables are met with precision and efficiency.
• Collaborate with the Group Trade Marketing Manager and Trade Marketing Executives to foster an environment of creativity and accountability.
• Digest insights and analytics to inform content strategies that deliver measurable business results.
• Maintain a keen understanding of industry trends, competitor analysis, and audience engagement techniques to keep Nine at the forefront of trade marketing innovation.

People leader responsibilities:

• Support and mentor team members, contributing to career development and skills enhancement across the Trade Marketing team.
• Act as a role model for independent working, creative problem-solving, and high-level stakeholder management.
• Champion a positive team environment, encouraging collaboration and a solutions-focused mindset.
• Provide feedback and guidance to ensure all team outputs meet the highest quality standards.

Qualifications

Essential qualifications, experience & skills

• Proven experience in marketing, sales, or media, with a proven track record of delivering impactful campaigns and content.
• Exceptional stakeholder management skills, with experience working across senior leadership and diverse internal teams.
• A creative mindset, with the ability to digest insights and translate them into innovative ideas and actionable strategies.
• Strong project management skills, capable of independently overseeing multiple projects simultaneously.
• Excellent communication skills, both written and verbal, with an eye for crafting persuasive and engaging messaging.
• Proven ability to think strategically while also delivering on day-to-day execution.

Desirable qualifications, experience & skills

• Exposure to go-to-market strategies and campaign development.
• Familiarity with tools and platforms related to digital content creation like Adobe Campaign Analytics, and presentation design.
• An understanding of Nine’s multi-platform media ecosystem and its competitive market position.

Additional Information

Our Commitment to Diversity and Inclusion:

At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.