Social Media Specialist

About Us

Shakti Mats began in 2014 in a tent and has since grown into a fast-moving global e-commerce brand, best known for our flagship product: the Shakti Acupressure Mat. We're proudly values-led, with deep commitments to ethical production, charity, and creating meaningful employment in both India and New Zealand.
Our mission is simple but powerful: Ignite the Good, in ourselves, our communities, and the world.
Our 25+ person team is united by a shared drive to grow sustainably, lead with integrity, and make a lasting difference in people’s lives. With ambitious plans on the horizon, the best is yet to come. We have multiple exciting roles ready to be filled...

Role Overview

Build, nurture, and scale our international social media presence, creating engaging content that builds community, educates customers about acupressure and wellness, and drives brand awareness. This role brings our brand to life on social platforms, fostering authentic connections with our wellness community while supporting broader marketing objectives.

Key Responsibilities

• Social Media Management (50%)
  Plan, create and publish social media content across key platforms (Instagram, Facebook, TikTok, Pinterest, etc.)
  Develop platform-specific content that align with brand voice and wellness positioning
  Manage social media content calendar and ensure consistent posting schedule
  Monitor social channels and respond to comments and messages promptly, in coordination with Customer Experience team
  Stay current on social media trends, platform updates, and wellness content opportunities
• Content Creation & Production (30%)
  Produce engaging social content including graphics, short-form videos, stories, and reels
  Adapt long-form content from blog posts and product guides for social formats
  Collaborate with Creator & Affiliate Specialist to feature creator content across platforms
  Source and coordinate organic, earned content and feature across platforms
  Work with Brand & Creative team on branded campaign content
• Performance & Optimisation (15%)
  Track social media metrics (engagement, reach, follower growth, traffic)
  Analyze performance data to identify high-performing content and optimise strategy
  Share insights with Content & Community Manager on trending topics and audience preferences
  Conduct social listening to understand customer sentiment and competitive landscape
  Test new content formats, posting times, and platform features
• Facebook Community Group Management (5%)
  Manage and grow our Facebook Acupressure Mat community group
  Foster engagement through discussions, challenges, wellness tips, and member spotlights
  Moderate group to maintain positive, supportive environment aligned with brand values
  Create regular content and prompts to drive conversation and member participation
  Identify and celebrate active community members and success stories
  Gather insights and feedback from community to share with broader marketing team

Key Integrations

• Brand & Creative: Execute social content aligned with brand strategy and creative direction
• Growth & Performance: Coordinate organic social with paid social campaigns; share high-performing organic content for ad testing
• Creator & Affiliate Specialist: Feature UGC and creator content; identify potential creators from Facebook community
• Customer Experience: Route customer service inquiries appropriately; celebrate customer success stories in Facebook group

Qualifications

• 3-5+ years social media management experience, preferably in wellness, lifestyle, or DTC brands
• Strong portfolio of social content creation (graphics, short-form video, stories)
• Deep knowledge of Instagram, Facebook, TikTok, Pinterest, and emerging platforms
• Experience with social media management tools (Later, Hootsuite, Vista Social, etc.)
• Basic graphic design and video editing skills (Canva, CapCut, Adobe Creative Suite)
• Understanding of social media analytics and performance optimisation
• Creative mindset with finger on the pulse of social trends
• Authentic passion for wellness and community building

Skills & Abilities

• Social media intuition: Natural feel for what resonates on each platform; understands platform cultures and audience behaviors instinctively
• Creativity & visual storytelling: Eye for compelling visuals and ability to tell stories in scroll-stopping ways
• Authenticity: Creates content that feels genuine rather than overly polished or salesy; builds real connections
• Responsiveness: Quick to engage with followers; makes people feel heard and valued in comments and DMs
• Trend awareness: Always has finger on the pulse of what's happening in social media and wellness culture
• Multitasking: Comfortable juggling multiple platforms, campaigns, and content types simultaneously
• Positive energy: Brings enthusiasm and warmth to online interactions; represents brand personality well
• Resilience: Handles negative comments or criticism professionally; doesn't take things personally
• Analytical curiosity: Interested in why content performs well or poorly; uses data to inform creative decisions
• Collaboration: Works well with other creatives; open to input and excited to bring others' ideas to life on social

Our Culture

At Shakti, our culture is values-led, collaborative, and fuelled by growth - personally, collectively, and globally. We embrace challenges, celebrate progress, and support each other to show up fully and do work that matters. Our values are grouped into three core themes that shape how we think, act, and grow together:
Sharpen Up
Learn & grow
Get comfortable with the uncomfortable
Care for the Collective
Got your back
Say it straight
Show up
Enjoy the Ride
Embrace play
Be your full self

How Our Values Show Up

• ️ India Roots & Renewal: After 3 years at Shakti, every team member is flown to India to visit our charity partners, the school we’ve built, and our production partners
• Annual learning & development budget to sharpen your skills
• Work & travel remotely for up to 6 weeks per year for permanent employees
• Flexible working schedules, including WFH 1 day/week
• Additional parental leave for both primary and secondary caregivers
• Quarterly team sessions that connect, energise, and refocus.