Commercial Brand Executive

Company Description

Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.

Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Job Description

We’re looking for an agile, commercially-minded professional to join our team as a Commercial Brand Executive. In this role, you’ll drive new revenue opportunities through licensing, partnerships, and direct-to-consumer sales via The Store, while helping to elevate Nine Publishing's brand partnerships and product offerings.

As a key player in our commercial strategy, you’ll collaborate across departments to unlock new revenue streams, increase brand visibility, and ensure the successful execution of licensing and e-commerce initiatives. You’ll work closely with the Director of Commercial Growth and Head of Corporate Subscriptions & Licensing to develop and implement strategies that maximise the value of Nine's intellectual property (IP) and products.

Key Responsibilities:

• Manage and grow The Store e-commerce platform, driving sales through targeted digital marketing and social media strategies.
• Explore and develop strategic brand collaborations to generate new revenue streams.
• Work closely with leadership on licensing business development assisting in negotiating and securing IP agreements and revitalizing consumer licensing opportunities.
• Cultivate and manage commercial partnerships, both existing and new, through competitions and social media partnerships.
• Oversee product selection, merchandising, and inventory management for The Store to ensure a seamless customer experience.
• Work with the marketing, editorial, and design teams to create and implement strategies that align with Nine's brand identity and objectives.
• Forecast and report on all revenue streams, including licensing, affiliate, and e-commerce.
• Collaborate with internal teams to create and execute strategies that leverage Nine’s assets for growth.

Qualifications

What we would like to see: 

• Proven experience in brand management, licensing and/or e-commerce.
• Strong understanding of digital marketing, social media, and affiliate marketing strategies.
• Strong understanding of licensing agreement processes and the ability to support the management of commercial partnerships.
• Experience in  e-commerce platforms and driving direct-to-consumer sales.
• Strong project management skills with the ability to handle multiple priorities and stakeholders.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical skills, with experience in sales forecasting and reporting.
• Ability to work collaboratively across cross-functional teams.
• Experience in consumer product merchandising and inventory management is a plus.

Additional Information

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.