China Marketing Communications Consultant

Career Area: Marketing

Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. At Caterpillar, we’re committed to our customers, who build a better, more sustainable world with our products, services and solutions. We understand and show the value of why they should choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth. Through it all, we are one team– creating and delivering world-class products, services and solutions superior to the competition. Learn more about the Caterpillar Experience.

About Customer Solutions Growth Regions Division

This team, alongside dealers, engages closely with customers to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing. The division is regionally focused on Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America (LATAM) and organized into three functional areas: Customer Facing, Customer Solutions and Business Enablers.

Role Definition:

As a Marketing Communications Consultant – China, you will support the development and execution of China marketing communications programs that help Caterpillar respond to the current China market reality. This role is expected to translate China regional marketing strategy into disciplined execution.

What You Will Do:

• China Marketing Communications Execution - Support the implementation of China marketing communications plans aligned with CSGR priorities and China regional marketing focus.
• Dealer Engagement & Co-Marketing - Work closely with China dealers to support co-marketing planning, customer events, industry seminars, live shows, and local campaign activation.
• Campaign Delivery, Lead Quality & Demand Generation - Execute integrated China campaigns supporting Prime, aftermarket services, technology adoption, and other business priorities.
• Digital, Technology & Customer Experience Operation - Support China digital marketing operations and customer engagement platform improvements.
• Customer Persona, Insights & Value Messaging - Collect and consolidate insights on China customer behavior, market competition, project pipeline signals, and dealer feedback.
• Agency, Budget & Operational Coordination - Coordinate with agencies, dealers, internal partners, and external vendors to ensure quality execution of campaigns, events, content, and digital activities.

What You Have:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions.
• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking.
• Effective Communications: Understanding of effective communication concepts, tools and techniques.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships.
• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning.
• Vendor/Supplier Management: Knowledge of external provider management processes.
• Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques.

Top Candidates may also have: Experience in China B2B marketing, construction equipment, industrial, automotive, technology, or dealer-led go-to-market environments.

Additional Information:

To be reviewed Must be able to travel: 20–30%, primarily within China.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment. This position requires working onsite five days a week.

Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community. There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.