Chief Executive Officer
Mission
UnLtd is a social purpose organisation connecting the media, marketing and creative industries with charities working with at-risk children and young people. Our purpose is to ensure that every young person can fulfil their potential. We believe that every young person has something to offer. We also believe that the media, marketing, and creative industries have the potential to use their skills, time, and resources to create significant change. Our role is to bring them together to achieve this change at scale and drive significant positive impact to thousands of young people across Australia, New Zealand and beyond every year.
Objective
To grow the impact of UnLtd in Australia & New Zealand and work with the UnLtd board to set new long-term objectives over the next 3 years.
Position Overview:
Over the past 20 years UnLtd has delivered over $390M AUD of value to its charity partners, positively impacting hundreds of thousands of young lives. UnLtd has four revenue streams - media book, events, social enterprise and donations. It has also geographically spread itself beyond NSW, into VIC, QLD and New Zealand in turn supporting Australians and New Zealanders on a national level.
The impact side of its business has matured significantly with 10 major pro bono campaigns annually securing multi-million dollar backing through creative, PR, and media agency pro-bono partnerships and amplification across all media, driving huge impact for the charity beneficiaries. In FY24 alone UnLtd created over $95M AUD of impact for its charity partners. This has led to a huge uplift in funds raised for these charities, and equally if not more importantly, awareness and education of the work that they do and championing of the causes that they support, allowing the charities to drive much more sustainable impact. The campaigns have also driven huge value for those who have worked on them, securing over 50 prestigious industry awards and adding to a more purposeful industry. UnLtd has created a platform for organisations and individuals across the industry to make a big difference at scale, without the need to leave their day job.
It has also grown from being a pure B2B focused organisation into the mainstream Consumer space through the launch of its social enterprise, MOOD Tea, selling over $3M of tea since its start in 2021 and securing a partnership with Woolworths, the largest supermarket chain in ANZ.
The next phase for UnLtd is an exciting one, as it aims to continue to grow its cash revenue through further new revenue initiatives, transition into its UnLtd 2.0 strategy to generate greater impact and maintain consistent impact growth across the core business. It is also an exciting time for the social enterprise as it seeks to move into higher profit territory through extending distribution across channels and geography. A major focus over the coming years will be opening investment opportunities from new areas which may include philanthropists, government and other areas of the business community. Positioning UnLtd to be able to capitalise on these opportunities is a key part of the expansion strategy.
The CEO needs to be an individual who can lead all the above, with an ability to manage, inspire and motivate multiple stakeholder groups.
Key responsibilities of the role:
- Be the figurehead for social change across the organisation and industry, motivating, inspiring, and educating all stakeholder groups. A key aspect of the role is to rally the industry together to drive meaningful social change.
- Build annual P&L across the organisation, seek approval and alignment from Board and Team and manage effectively ongoing
- Setting financial KPI’s, budgets and owning board reporting
- Lead commercial revenue initiatives and secure financial commitment from key partners
- Lead the long-term strategic development of the organisation, including MOOD and other new business initiatives, in collaboration with the board, to continue to drive growth. Alongside this deliver on an annual operational plan to ensure short, mid and long term success
- Work closely with the board to continue to grow the impact of the organisation
- Lead the team to ensure the delivery of a successful ongoing marketing and promotional strategy, exceptional customer service and operational success
- Ensure the company complies with all relevant governance and laws
- Build and develop robust commercial agreements and partnerships (incorporating supply chain and distribution, marketing partners etc)
- Ensure transparency across all supply and distribution chain for product and funding, complying to high ethical and sustainable standards
- Ensure delivery of growth for charity projects and funding, and effective measurement of these
- Build a brand that is trusted, respected and admired by all
- Be the face of the organisation, deliver presentations and create strategic partnerships
- Be a prominent leader in the not-for-profit space, leading by example and with integrity, and opening up new doors for investment
- Attract and retain top talent to help deliver on UnLtd's ambitious mission
What we are looking for in you:
- Experience leading a brand / product / company.
- 15+ years’ experience in a relevant professional role
- Strong reputation and relationships across our core funding partners, and potential future partners.
- Passion for the cause and making a difference.
- Excellent communication and presentation skills
- Ability to remain calm under pressure and problem solve in the face of unexpected obstacles
- Exceptional attention to detail
- Highly organised
- Excellent stakeholder management
- Strong strategic thinking capabilities
- Exceptional leadership and management skills and ability to develop team members
- Excellent computer skills (PowerPoint, Word, Excel, Outlook etc.)
- Ability to travel interstate and overseas as required, and be available for variable working hours
- Ambition and grit with a determination to exceed expectations
- Team player who can work independently
- Strong bias for action and outcomes
For any questions, please contact UnLtd CMO Nina Nyman.