Category & Brand Director, SEA

Job Description :

The Role
Under the new marketing & category set-up in DIAGEO, the SEA Category & Brand Director will have a mission to transform the Southeast Asia/SEA market by unleashing its potential and putting it on track for sustainable double digit growth. Define and develop enduring and effective end to end growth drivers across the categories. Total enterprise leadership to create a consumer first business, which is consistently beating the competition and delivering high total shareholder return.

Our Marketing Team

This is where creativity meets insight. We take a deep understanding of people, culture, and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

You will be responsible for

• Deliver the vol, NSV and profit plan and grow market share across the brands for the SEA markets.
• Drive ROI - lead the marketing team to deliver the end-to-end growth drivers - taking what has been developed globally and executing with local flair.
• Ensure Marketing, Sales and Customer Marketing operate as an integrated growth system, delivering superior consumer, customer and channel outcomes.
• Shape the business strategy, enterprise priorities and long-term growth decisions for the market as part of the market exec team and partner closely with the Regional Brand & Category Director.
• Working with the Regional Media Hub, drive portfolio choices, investment effectiveness and resource allocation across the portfolio.
• Build world-class marketing capability, develop future leaders and create a high-performance organisation that serves as a benchmark.
• Lead & develop the team’s competencies and performance outcomes.

Qualifications

• Degree in Marketing, Business, or related discipline.
• 15+ years of marketing, category, or commercial leadership experience.
• Significant experience leading large-scale marketing organisations and complex portfolios.
• Demonstrated success driving sustained growth, profitability and market leadership.
• Strong track record of developing talent and organisational capability.
• Experience influencing senior executive stakeholders at market, regional and global levels.

Working with Us

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

*Recruitment Scam Warning* Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :Regular Primary Location:Ocean Financial Centre Additional Locations : Job Posting Start Date : 2026-07-08

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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