Campaign Manager
About the role
We're looking for a Campaign Manager to plan and deliver some of Lifeblood's most important marketing initiatives. From launching new donor centres to driving strategic donor growth programs and business-critical projects, you'll lead a team of campaign specialists to develop and deliver integrated campaigns that connect more Australians with our mission to collect life-giving donations for life-changing outcomes. Combining strategic thinking with hands-on delivery, you'll bring together insights, stakeholders, agencies and channels to create meaningful impact at a national scale.
Key Responsibilities:
- Design and deliver integrated campaigns across paid, owned and earned channels to support donor growth projects for strategically important audiences and specialised initiatives
- Develop go-to-market plans to launch new donor centres across Australia through coordinated pre-launch, launch and post-launch campaigns
- Partner with agencies and internal teams to bring campaigns to life
- Drive audience targeting, segmentation and campaign optimisation
- Own campaign outcomes, success measures and post-campaign learnings
- Deliver campaign reporting and translate insights and performance data into actionable recommendations that improve campaign outcomes.
- Collaborate closely with other Campaign Managers to prioritise and deliver an aligned marketing program
Sound interesting? Here’s what we’re looking for:
- Significant experience leading integrated marketing campaigns from strategy through to execution
- Campaign strategy experience; you’ve proactively solved real business problems end-to-end and developed go-to-market plans for complex projects, programs or launches
- Proven go-to-market experience across multi-channel campaigns (ATL + digital)
- Ability to translate insights into clear campaign direction and decisions
- Experience managing media, creative and research agencies
- Strong understanding of audience targeting, segmentation and performance metrics
- Confidence working in complex, fast-paced environments with competing priorities
- Strong stakeholder management and collaboration skills
- Experience managing, coaching and developing team members
- A hands-on, accountable approach - you own the planning, analysis and outcomes, not just activity
Wellbeing & Benefits
We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one of Australia’s menopause-friendly organisations, we celebrate diversity and support all our people. In addition to being a part of an organisation that is the heartbeat of the Nation, you will have access to the following:
- Ability to purchase additional annual leave
- Access to salary packaging with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment
- 14 weeks paid parental leave - no waiting period for either parent
- Our dedicated employee assistance program - Sonder that you can access 24/7 from an app on your phone
- Plus, many more!
Is Lifeblood your reason? Apply NOW!
We’re proud to be a Circle Back Initiative Employer for 2026 and commit to respond to every applicant. You’ll hear from us once your application has been reviewed. In the mean time if you have questions about this role, or need support or adjustments during any stage of the recruitment process, please contact us at careers@redcrossblood.org.au. Our AI careers assistant can help with common questions and connect you with our Talent Acquisition team if required.
Please note: applications sent directly to this email address cannot be accepted
This vacancy is being managed directly by Lifeblood’s Talent Acquisition team. We won’t accept candidates from external recruitment agencies on this occasion.
