Brand Engagement Manager,Lung Cancer

Career Category

Marketing

Job Description

What you will do
Through strategic Oncology Key Opinion Leader (KOL) engagement, faculty development, and the execution of national and regional Peer-to-Peer (P2P) educational programs, the Brand Engagement Manager delivers the underlying intent of the brand strategy accurately and effectively to support evidence-based treatment decisions, elevate standards of care, and improve patient outcomes in Japan. The role reports to the Brand Engagement Lead within the Oncology Business Unit and works closely with Marketing, Sales, Medical Affairs, Market Access, and other cross-functional stakeholders.

The Brand Engagement Manager is responsible for identifying, engaging, and developing a network of oncology faculty and KOLs with a strong understanding of Amgen products, clinical evidence, treatment landscapes, and unmet patient needs. Through these partnerships, the role contributes to the development and execution of high-quality scientific and educational programs that support optimal patient care. The role also provides support to Medical Representatives (MRs) and District Sales Managers through KOL insights, faculty recommendations, regional engagement planning, and educational initiatives. This role is expected to demonstrate flexibility in prioritizing activities according to brand strategy, market dynamics, data milestones, and product lifecycle stages within the oncology portfolio. Prioritization and focus areas are determined in alignment with the Brand Engagement Lead.

Key Responsibilities

• Oncology KOL Engagement and Faculty Management
• Regional Faculty Mapping
• Faculty Engagement and Development
• Speaker Management
• Peer-to-Peer (P2P) Strategy and Execution
• Regional P2P Support
• Faculty Strategy
• Area Plan Enablement
• Cross-Functional Projects

Qualifications

Bachelor's degree required; advanced degree in Life Sciences, Pharmacy, Medicine, or related field preferred. Minimum 7 years of pharmaceutical industry experience in Oncology, including KOL engagement, stakeholder management, marketing, medical, sales, or related functions. Proven experience developing and managing oncology KOL and faculty networks. Demonstrated experience in planning and executing regional educational programs, congress activities, and speaker development initiatives. Strong understanding of oncology treatment landscapes, clinical evidence generation, and stakeholder dynamics. Excellent negotiation, influencing, and stakeholder management skills. Understanding of adult learning principles and effective educational program design. Ability to perform effectively in a hybrid work environment. Fluent Japanese and business-level English, including the ability to interpret scientific literature, clinical publications, and congress materials.

Interpersonal Skills and Competencies

Excellent communication, presentation, and relationship-building skills. Strong strategic thinking and analytical capabilities. Ability to translate customer insights into actionable engagement strategies. Strong problem-solving skills and business acumen. Ability to navigate complexity and ambiguity in a dynamic oncology environment. Demonstrated ability to influence without authority across cross-functional teams. Collaborative team player with experience working across Marketing, Sales, Medical, and Market Access organizations. Demonstrates and role-models Amgen Values and ethical business conduct.

About Amgen

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen.