Brand & Communications Manager (Parental Leave Contract)

Who Are We? 

Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.  Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women

Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people. 

Why Are Media?   

Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families & carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).    

You’re welcome in the office every day, but you have the option to work from home one day a week.

About the role

The Brand & Communications Manager (10-month parental leave cover) plays a critical role in building our omnichannel brands. This role is responsible for developing strategies grounded in data and insight and implementing integrated marketing plans that will strengthen our brands, while enhancing Are Media’s reputation as the go-to destination for quality content and experiences.

Duties

• Partner with the Head of Brand & Communications to create and execute a comprehensive strategy that builds brand equity, grows audiences and drives revenue across our Luxury & Homes portfolios.
• Work closely with the Editors and Brand Managers in our Content team to develop clear brand positioning and distinctive plans that resonate with consumers and clients.
• Oversee the planning and execution of integrated marketing campaigns across our owned, earned and paid channels to enhance brand presence, drive customer engagement and build brand loyalty.
• Develop and manage public relations and external communications strategies, including issue management plans, if required to maintain authority and trust.
• Conduct thorough post-campaign analyses to measure effectiveness, identify key learnings and drive continuous improvement.

Skills and experience

• Proven expertise in developing and executing brand strategies that drive growth, audience engagement, and brand equity across multiple channels.
• Experience managing cross-channel marketing campaigns across owned, earned, and paid channels, with a track record of delivering measurable results aligned with business objectives.
• Strong ability to analyse market trends, consumer insights and performance data to optimise strategies, refine messaging and improve campaign effectiveness.
• Familiarity with digital marketing tactics that can enhance brand campaigns, especially across social media and online platforms.
• Excellent interpersonal skills for working closely with cross-functional teams, to align on brand positioning and messaging.
• Proficiency in managing multiple projects, timelines and budgets, ensuring smooth coordination and on-time delivery of brand and communications initiatives.

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.  When you apply, please let us know of any reasonable adjustments you may need during the interview process.