Brand Activation Manager - Visibility ANZ

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

The Brand Activation Manager – Visibilities is responsible for delivering impactful in-store visibility solutions across ANZ that bring global brand strategies to life at a local retailer level. The role focuses on developing and executing point-of-sale materials, displays, and activation assets that strengthen brand presence, improve shopper engagement, and support commercial outcomes. This role acts as a key connector between global brand guidelines and local execution needs, working closely with commercial teams, retailers, and agencies to ensure solutions are both brand-aligned and commercially effective.

Responsibilities

• Lead the end-to-end development of in-store visibility solutions across POS, displays, signage, catalogues, and activation assets, ensuring alignment with brand and category strategies
• Translate global shopper marketing (SBS) frameworks and brand guidelines into effective, locally relevant executions for ANZ retailers
• Deliver seasonal, tactical, and promotional visibility initiatives that support key trading periods and commercial objectives
• Partner with Commercial, Category, Supply Chain, and external agencies to design and execute visibility plans that drive business outcomes
• Contribute to annual and quarterly planning cycles (ABP and reviews) to embed visibility requirements and ensure early alignment
• Own the full project lifecycle for visibility assets, from concept development through to execution and delivery
• Leverage global assets, templates, and best practices to streamline execution and ensure consistency across the region
• Ensure all visibility materials are brand-compliant and accurately reflect product, portfolio, and campaign messaging
• Review and enhance display effectiveness by identifying opportunities to simplify designs and improve shopper impact
• Monitor competitor activity, market trends, and shopper behaviour to inform visibility strategies and execution priorities
• Develop retailer-specific visibility solutions that balance brand standards with commercial requirements and operational constraints
• Coordinate with supply chain, production, and commercial teams to ensure execution readiness, including prepack and logistics coordination
• Manage the rollout of product and portfolio updates across all visibility assets to maintain accuracy and relevance in market
• Drive efficiency initiatives by optimising display structures, materials, and production approaches to reduce complexity and cost
• Promote reuse and standardisation of visibility assets to improve scalability and reduce duplication of effort
• Provide proactive input into retail execution planning to ensure visibility solutions are integrated early and aligned with commercial strategy

What we are looking for

Required Skills and Experience

• Degree or equivalent in Marketing, Business, or related field
• Experience in shopper marketing, brand activation, or in-store execution within FMCG/CPG environments
• Strong understanding of retail channels and point-of-sale execution
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Experience working with agencies and suppliers
• Strong communication, collaboration, and organisational skills

Preferred Skills and Experience

• Exposure to global brand frameworks and local adaptation
• Experience across multiple retail formats (e.g. grocery, pharmacy, specialty)
• Knowledge of display production or execution processes
• Strong commercial awareness and problem-solving capability
• Interest in retail marketing, activation, and brand building

Working Relationships

• Internal: Marketing Activation, Commercial, Category, Supply Chain, Finance, Global Marketing
• External: Creative agencies, production suppliers, display vendors, retail partners

Work Environment

Based in our Sydney office, hybrid, Tuesday, Wednesday and Thursday in office. Supporting multiple categories and retail channels. Fast-paced, collaborative environment with exposure to both local and global stakeholders. Requires agility to manage planned activations and time-sensitive requests.

Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.