Assistant Marketing Manager - Emirates Wolgan Valley, A Ritz-Carlton Lodge

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JOB SUMMARY

The Assistant Marketing Manager is part of an important team that creates and
executes property-level communications to our customers. Under the leadership of
the Director of Marketing, this role promotes on-brand messaging to customers
through traditional, digital, and social media channels all with the goal of
enhancing the image of the hotel. This role helps build direct marketing plans,
targeted campaigns, and activated channels to the end of driving consumer
awareness and preference, increasing market share, and building broader
portfolio and brand awareness. This role focuses on showcasing Food and Beverage
promotions, both to hotel guests and to local patrons. As part of the Marketing
and Communication team, this role is fully connected into resources in their
region; Assistant Marketing Managers liaise and build deep partnerships with
their regional eCommerce and Marketing teams to verify all local, social, and
digital marketing efforts are effectively integrated with the selling efforts
for the organization. This role also gets to do a little bit of everything, from
balancing traditional and digital marketing and eCommerce activities to
contributing to public relations (PR) activities for the hotel. Success is
measured by how well they help drive the sales and revenue strategy of the
property, social media engagement and also by how effectively leveraged the
resources around them are to create truly compelling marketing and
communications campaigns.

CANDIDATE PROFILE

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations,
  Business Administration or related major and 4 years experience in the sales,
  marketing, digital or related professional area; hospitality marketing or
  digital advertising experience preferred
• OR
• 4-year bachelor's degree in Marketing, Public Relations, Business, or related
  major; 2 years experience in the sales, marketing, digital or related
  professional area; hospitality marketing or digital advertising agency
  experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

• Executes annual marketing plan to budget, in consultation with the GM, Food
  and Beverage leader, Operations leaders, Director of Marketing Communications,
  and cluster marketing and ecommerce teams.
• Partners with Operations, Food & Beverage and Sales teams to execute
  promotions and campaigns to target in-house guests with promotions that drive
  incremental revenue to the hotel.
• Acts as the liaison between the marketing department and advertising agency on
  the tactical advertising campaigns' creative and media plans, particularly for
  food and beverage promotions.
• Manages F&B media schedules and verifies prompt settlement of accounts.
• Partners with property Revenue Management to verify correct offer loading,
  verifying advertisement targeting is correctly directed at relevant consumer
  groups
• Executes email marketing, and display advertising.
• Maintains frequent, active engagement with Cluster eCommerce manager to verify
  alignment, pull-through, and 2-way communication about the status, performance
  evaluation, opportunities, and issues related to online programs and
  initiatives.
• Verifies all advertising for the hotel in digital channels is in alignment
  with brand voice.

Social Media Content Management

• Facilitates social media engagement and updating content in local digital
  channels (e.g., hotel website, travel sites).
• Develops and executes promotions campaign in F&B, weddings, spa, rooms and
  conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest
  comments (positive or negative) in social media channels and responds
  accordingly.

Public Relations and Visual Asset Management

• Develops a comprehensive PR plan per quarter along with agency and and
  executes post sign-off from GM.
• Maintains a comprehensive list of local media contracts, with particular
  emphasis on food critics and bloggers.
• Manages assigned accounts as per the media account management system.
• Writes and distributes all press releases for property events, promotions, and
  outlets.
• Manages the execution of hotel sponsored events, community/government
  relations activities, and press promotional activities.
• Supports pull through of impactful PR strategy & activities to drive quality
  press coverage through media engagement, in alignment with communications
  objectives.
• Verifies the news clippings and other online, print, and social media mention
  report is completed on a monthly basis for property distribution.
• Manages external vendors and media agencies; works with agency partners and
  continent PR leader to identify strategic media buys for their hotel(s).
• Surfaces and vets PR leads from the continent PR Leader regarding which are
  the best media to promote the hotel.
• Supports the co-ordination of photography for F&B advertising, collateral and
  public relations purposes between the hotel, advertising agency and the regional
  field marketing teams.
• Manages photo shoots for seasonal or festive promotions in partnership with
  the cluster or area marketing team.
• Acts as central point of contact for regionally approved local photographers
  for food, amenity, and property imagery; coordinates with area or cluster
  marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development 

• Coordinates and executes Hotel and F&B printed materials.
• Controls quantity and inventory of all Hotel marketing collateral and verifies
  copies are filed in a comprehensive manner.
• Assists in the production of all property, F&B display, and temporary signage
  in hotel public areas.
• Promotes collection of competitors collateral and publicity on a monthly
  basis.
• Manages the execution of F&B direct marketing activities.
• Verifies all collateral is as per brand standard guidelines and in compliance
  with Brand Standard Audit (BSA).

General

• Assists and manages the development, co-ordination and execution of all
  communications activities with a strong emphasis on property F&B promotions and
  campaigns.
• Helps with the publication of hotel’s newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint F&B promotions.
• Works with eCommerce to verify the Hotel’s website and related websites are
  updated on a regular basis.
• Partners with Director of Marketing to create marketing plan aligned to hotel
  sales and revenue strategy.
• Provides training and marketing leadership and act as a marketing subject
  matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
• Coordinates with property and above property eCommerce and Revenue Management
  teams to report success of property marketing and eCommerce performance.
• Keeps abreast of competition and its collateral, advertising, and marketing
  efforts and constantly evolving digital and marketing trends.

At Marriott International, we are dedicated to being an equal opportunity
employer, welcoming all and providing access to opportunity. We actively foster
an environment where the unique backgrounds of our associates are valued and
celebrated. Our greatest strength lies in the rich blend of culture, talent, and
experiences of our associates. We are committed to non-discrimination on any
protected basis, including disability, veteran status, or other basis protected
by applicable law.

At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and
Gentlemen create experiences so exceptional that long after a guest stays with
us, the experience stays with them