Assistant Digital Platform & Martech Manager

Job Title Assistant Digital Platform & Martech Manager

Job Description

ROLE DESCRIPTION:

Specialize in the development and Martech strategy to lead the optimization, integration, and innovation of our digital platforms and marketing technology (Martech) stack. This role will ensure seamless alignment between our technology infrastructure, marketing strategies, and business objectives in a highly regulated healthcare environment. You will collaborate cross-functionally to drive growth, enhance customer experiences, and maximize ROI across digital channels.

Key Responsibilities:

• Martech & Platform Management: Responsible for Overall Planning of IDP Eco Related Data and System Architecture. Evaluate, recommend, implement, and optimize tools (e.g., sCRM systems, marketing automation platforms, analytics tools). Ensure integration of Martech with sales, customer support, and healthcare platforms.
• Data & Compliance: Oversee data governance to ensure accuracy, security, and compliance with regulations (HIPAA, GDPR, CCPA). Build dashboards (e.g., Tableau, Power BI) to track KPIs and campaign performance.
• Cross-Functional Collaboration: Partner with marketing, sales, IT, and product teams to align Martech strategies with organizational goals. Advise leadership on technology investments to support scalability and innovation.
• Process Optimization: Streamline workflows for lead generation, customer journey mapping, and personalization. Conduct audits to identify gaps and opportunities for automation or tool consolidation. Stay updated on healthcare tech trends (e.g., AI/ML, telehealth advancements) and recommend adoption. Present insights into driving data-driven decision-making across departments.

KEY SKILLS

Minimum of 5-8 years of relevant experience in digital marketing, omnichannel transformation, go-to-market optimization, or a related field. Proficiency in sCRM, marketing automation, analytics, and healthcare platforms. Demonstrated experience working with cross-functional teams and establishing an agile, customer-centric operating model. Demonstrated ability to network in the digital community regionally and globally. Proven track record of collaborating with digital, data privacy, HIPAA, cybersecurity, analytics, and/or technology organizations to deliver successful solutions. Highly motivated, decisive, and result-oriented individuals with flexibility and creativity to excel in a rapidly growing and changing environment. Strong project management skills, excellent communication, and collaboration skills. Agile work style to tackle market/news dynamics. Aptitude for learning new technologies and analytics techniques. Fluent in both Mandarin and English.

Preferred Qualifications

Prior experience in the healthcare, preferably Pharma or MedTech industry. Advanced understanding of the omnichannel, analytics space, and segmentation/audience development for use in testing and personalization. Strong experience connecting digital data and online experiences to offline behaviors. Hands-on experience with omnichannel technologies such as sCRM, marketing automation and modular content. Strong track record of working collaboratively across functions and markets in a high matrix working environment.

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights