Assistant Digital Platform & Martech Manager

Job Title Assistant Digital Platform & Martech Manager

Job Description
Role Purpose
This role supports the marketing team by managing a practical Martech set-up for effective and trackable digital campaigns. Focused on improving campaign and event performance, the role helps make data and tools easier to use in daily marketing work, and supports the team in improving targeting, content, and channel performance. This role sits within the marketing team and works closely with campaign, data, and IT teams to support day-to-day campaign execution.

Key Responsibilities

• Martech Setup & Marketing Capability Enablement
  Manage core marketing tools (e.g., sCRM, campaign tracking, automation platforms)
  Ensure systems are stable, connected, and easy to use for marketing teams
  Support campaign setup, tagging, and audience segmentation
  Help build a reliable data foundation for campaign tracking and performance analysis
• Campaign / Event Tracking, Reporting & Insights
  Own campaign tracking setup to ensure accurate data capture across traffic, engagement, and leads
  Monitor campaign performance and provide regular reports (weekly / monthly)
  Work with MI&A to translate data into clear insights
  Support improvements in targeting, content, and channel performance
• Campaign Optimization & Conversion Improvement
  Use campaign data to support ongoing optimization
  Evaluate performance across targeting, channels, and content
  Identify what is working and where improvements are needed
  Help improve campaign quality, lead quality, and overall conversion
• System Connectivity & Data Flow
  Ensure smooth data flow between Martech tools, sales systems, and business platforms
  Identify data gaps or tracking issues and improve step by step
  Support building a clearer link from engagement to conversion
• Workflow & Efficiency
  Reduce manual work through better use of tools and simple automation
  Support clear and repeatable campaign workflows
  Improve execution speed and consistency across campaigns
• Data Governance & Compliance Standardization
  Ensure data tracking and tool usage meet company and regulatory requirements
  Maintain clear standards for tagging, tracking, and data usage
  Work with RA and IT teams to ensure compliant operations

Key Requirements

• 5–8 years of experience in digital marketing, Martech, or marketing analytics
• Solid understanding of end-to-end digital marketing campaign lifecycle
• Hands-on experience with sCRM, campaign tracking, and analytics tools
• Ability to translate business requirements into practical solutions
• Strong cross-functional coordination skills across marketing, IT, and data teams
• Detail-oriented, structured, and execution-focused
• Experience in healthcare, MedTech, or other medical industries is a plus
• Familiarity with using AI tools (e.g., for content generation, data analysis, or marketing automation) is a plus
• Fluent in English and Mandarin

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights