Asia Pacific - Regional Digital Marketing Executive/Senior Executive

MAIN PURPOSE

To support the growth of Shiseido APAC’s key categories driving regional performance marketing excellence, media governance, and cross‑market digital capability building.

KEY RESPONSIBILITIES

• Performance Marketing

  Plan, execute, optimise & evaluate marketing activities for regional e-commerce campaigns on pureplayer platforms (i.e. Lazada, Shopee, TikTok Shop) across APAC markets within a matrix organisation and external agency partners. Lead holistic search to drive positive momentum on brand.com ecosystem.

• Media Governance & Stewardship

  Assist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media. Ensure local markets adopt the global / regional standards. Prepare regional reports from multiple data sources & departments for stakeholder management purposes across different owned platforms, including brand.com & pureplayer channels. Media channels include social, video, search, display etc. Manage, maintain & cascade regional marketing tools, including social media governance, website analytics, influencer marketing (i.e. Wearisma), content publishing tools, consumer insights (i.e. MarketScope) etc.

• Stakeholder & Partnership Management

  Support in agency management, including productivity & agency service scorecards. Key Strategic PIC with key media publishers i.e. Meta, Google, TikTok, Lazada MS, Shopee MS. Provide training, consultations & facilitate best practice sharing with local markets. Drive media pilots and test & learn.

REQUIREMENTS

• Degree from recognised university
• At least 2 - 3 years of Digital Marketing Experience (candidates with more experience may be considered for Senior Executive)
• Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate, Communicative
• Technical skills: Excel, Website Analytics preferably i.e. GA4, GSC, Shopee & Lazada Marketing Analytics, Meta, Google & TikTok Ads analytics
• Preferred Experience: Performance marketing, Retail Media, Analytics & Reporting, Martech & Tools governance

Shiseido Asia Pacific and Shiseido Singapore have once again been awarded the Great Place To Work Certification by Great Place To Work, the global authority on workplace culture and employee experience.