玛氏宠物-Trade Marketing Manager-北京/上海

Job Description:

Serve as the brand EC channel co-pilot, track and diagnose business performance, investment and profit to ensure on-track execution of brand and channel strategies. Act as the channel representative in brand NPD projects, provide channel insights for product design, develop exclusive launch & activation plans and set targets during product development; prepare pre-launch toolkits, track post-launch performance, monitor and review targets; lead channel-dedicated C2M projects, coordinate cross-team resources to ensure on-time and high-quality project delivery. Take charge of channel insight, planning, resource integration, execution and review of brand campaigns (CNY/618/D11, etc.) and platform IP activities; lead in-site and out-site media synergy projects to drive brand-performance integration. Regularly deliver brand business scorecard and channel diagnosis, align channel and brand insights with marketing team, implement channel differentiation strategies; participate in EC transformation projects to improve investment efficiency and test new business models. Provide valuable insights from digital tools, financial performance and external market information, and continuously identify opportunities for brand growth and investment optimization in EC channels.
作为品牌电商渠道协同负责人，跟踪诊断生意表现、资源投入与盈利状况，保障品牌与渠道策略按计划执行。作为品牌新品项目渠道代表，在产品研发阶段提供渠道洞察、制定专属上市与激活方案、设定目标；负责上市前工具包准备、上市后表现追踪、目标监控与复盘；主导渠道定制化（C2M）新品项目，协调跨团队资源，保障项目按时高质量交付。负责品牌大促（CNY/618/D11等）与平台IP活动的渠道洞察、方案规划、资源整合、执行落地与效果复盘；统筹站内站外媒体协同项目，推动品效协同。定期输出品牌生意 Scorecard 与渠道诊断，与市场团队对齐渠道与品牌洞察，落实渠道差异化策略；参与电商转型项目，提升投放效率与新模式验证。基于数字化工具、财务表现及外部市场信息输出有效洞察，持续挖掘电商渠道品牌增长与资源投放优化机会。

[KPI]

• Achieve EC channel topline targets
• Ensure on-time delivery of NPD and Channel dedication products projects
• Meet NPD sales contribution and launch performance goals
• Deliver campaign effectiveness, ROI and media synergy results

[Requirements]

• Solid experience in EC trade marketing and brand operations
• Strong business analysis and insight generation capabilities
• Proven NPD, campaign and cross-functional project leadership
• Excellent execution, problem-solving and communication skills
• Strong result orientation and adaptability in fast-paced environment
• Good written and oral English

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, BEN’S ORIGINAL, and COCOAVIA. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.