UM has appointed Brittany Crowley as head of investment, Sydney. She will join the media agency’s national senior leadership team, reporting to managing director Ben McCallum.
Crowley brings nearly 20 years of experience in the media industry and joins from PHD, where she was co-head of investment. She has also worked at Mediacom as group account director.
Crowley will be responsible for overseeing the agency’s investment strategies across all media and integrated partnerships.
Anathea Ruys, CEO of UM Australia, said: “From our very first interaction I was impressed with Britt’s future-focused approach to investment, trading and our media industry. She has a deep curiosity and focus on the strategy of investment, and I believe this is exactly what our industry and business require as we continue to adapt to our evolving economic environment.
“Britt is also a deeply human leader who cares about elevating the craft and expertise of the people around her. I am so excited to welcome her to UM and work with her.”
Crowley said of her appointment: “I’m thrilled to be joining Anathea, Ben, and the wider UM team to push boundaries and give rise to meaningful change for clients, teams and agency.
“There’s never been a more exciting time to be in media so the opportunity to lead the evolution of investment; strategy, product, innovation, transformation and evolve ‘approach to value’ for clients… bring it on!
“I’m a culture and people-focused leader. UM’s culture drives the team’s unwavering passion, dedication, and quest to make a profound and positive impact on their clients’ businesses, I’m very excited to be a part of fostering and growing this aspect.”
Crowley’s appointment comes after UM was appointed the media agency of record for global car manufacturer, Chery.
The agency’s remit includes all media strategy, planning and buying in Australia, supporting the car manufacturer’s launch of all new vehicle releases in 2024 as the brand establishes its market presence.
Article published on Mediaweek 16th July 2024
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