Rory Heffernan has been appointed as chief executive officer of Atomic 212°, effective 1 November. Heffernan, who has been Atomic 212°’s national managing director for over two years, will succeed Claire Fenner who resigned earlier this month and leaves the independent media agency on 31 October. He was the first employee of Atomic 212°, joining the Sydney office in 2010 before moving…
To mark the start of a repositioning for Highpoint Shopping Centre, Bastion was challenged with a brief to showcase Highpoint as it is today – an elevated shopping experience in a premium environment.  How do you Highpoint? is an open invitation for new and existing audiences to come and shape their very own Highpoint experience;…
When it comes to disruption, retail media might take the cake – it’s a fast growing space transforming right before our eyes. Retail media is a surprisingly effective, little understood part of the marketing landscape. As traditional TV advertising continues to fragment, and retailers invest in IRL experience, marketers are beginning to understand the value…
The Independent Media Agencies of Australia (IMAA), the national industry body representing independent media agencies, has been named as a finalist in the prestigious 2024 LearnX global education awards. The IMAA’s landmark Academy has been nominated for several trophies at this year’s LearnX awards including: The annual LearnX Awards are held globally, celebrating learning and…
Ahead of the finals of the Advertising Capstone Challenge to be held in Melbourne on the 24 and 25th of this month, Advertising Industry Careers (AIC) is excited to announce the launch of its Graduate Directory, designed to connect advertising, marketing, and media graduates with companies actively seeking fresh talent. This new service gives graduates…
GroupM and Mindshare have launched its Inclusive Influencer tool to accelerate diversity and inclusion in influencer marketing. Led by Mindshare’s mission to drive Good Growth, the agency has spearheaded the development of the Inclusive Influencer tool which aims to remove unconscious bias and reimagine beauty standards within creator campaigns. The launch of the tool comes as the influence…
UnLtd, our industry’s social purpose organisation has released its FY24 Industry Impact Report that measures the social impact value generated by the advertising industry via UnLtd. Through media donations, skilled and unskilled volunteering as well as campaign and event support, the industry has recorded its highest impact number to date with over $95M of social…
The Australian advertising industry is quietly losing professionals over 40 years of age at an alarming rate. On Ageism Awareness Day, we’re releasing The Silent Exit report. The report from the Experience Advocacy Taskforce (EAT) in partnership with Advertising Industry Careers (AIC) indicates more than half (51.54%) of exits occur between the ages of 45-54 and signal…
The Media Store has appointed Nick Hayes to the role of head of digital, further strengthening its senior leadership team. Hayes joins the independently owned media agency with 15 years of digital media experience, most recently as group head of strategy at Russell Curtis and Janes Media Advertising. Hayes has experience working on both the client and agency side…
Today marks the end of another big week for radio. Following the release of the radio ratings for GfK Survey 6, 2024, Mediaweek has covered the results in every metro market for every commercial radio station. We have also tracked the key movers on ABC Radio. This week has also seen deeper dives into the results for broadcasters Nine…
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