Australasia’s largest independent agency, Bastion has secured the creative account for Kellanova, taking over from Leo Burnett and VML to become the consolidated creative partner for the much-loved Kellogg’s Breakfast and Wholesome Snack brands across Australia. This account expands on Bastion’s recent project celebrating Kellogg Australia’s100-year milestone, marking a new era in the partnership. The…
Innocean Australia CEO Jasmin Bedir has welcomed the appointment of Brendan Willenberg as the agency’s new executive creative director. Willenberg steps into the role after Wesley Hawes exited the business in October to join 72andSunny as its new ANZ chief creative officer. Willenberg has enjoyed a 20-year career as one of the nation’s top creatives and led some of the country’s best-known non-traditional campaigns,…
The Media Store has forecast acceptance as the new consumer mindset in 2025 as Australians embrace their post-pandemic financial, employment and lifestyle “new normal,” requiring brands to fundamentally shift their advertising strategies. The independent media agency’s annual trends report, 5 for 2025 – Consumer Trends for 2025, outlines the top trends set to affect consumers next year and how advertisers can…
Jo McAlister has been appointed as the new CEO of Initiative Australia, succeeding from Melissa Fein who left the agency earlier this year with Sam Geer and Chris Colter for The Monkeys. McAlister’s appointment heralds a new era of leadership for the agency. She will announce her expanded leadership team shortly. Mark Coad, CEO of IPG Mediabrands Australia, said from the outset he…
On Friday afternoon, the Pearl Ballroom at Crown Sydney became the epicentre of Australia’s media and marketing world as Mediaweek celebrated its annual Agency 50 List at the MW100 luncheon. The event ended with the announcement of the number one spot on the Agency 50 List 2024, awarded to Aimee Buchanan, CEO of GroupM Australia. Her heartfelt acceptance speech reflected…
Bastion is excited to announce a new arm of the business focused on the beverage sector. This initiative marks an important step in enhancing brand experiences, particularly at major events. By providing comprehensive end-to-end solutions for beverage brands through a unified, industry-leading team. Bastion aims to deliver exceptional value by curating immersive and engaging, physical…
Ryvalmedia has partnered with Swinburne University of Technology to support and develop its digital advertising curricula as part of its advertising major. The comprehensive agreement supports student learning at all levels of undergraduate study with the key objective of increasing knowledge of industry practice. The partnership amplifies work-integrated learning (WIL) aspects of the curriculum and…
UnLtd, in partnership with Carat and Tag, have launched a new campaign with Raise the Age NSW to call on the NSW government to raise the age of criminal responsibility. The campaign aims to educate the public that the age of criminal responsibility in NSW is 10 and that is too young. Emily Mayo, Campaign…
Mindshare has been appointed to Foot Locker’s media planning and buying business across Australia and New Zealand. The GroupM agency will be responsible for performance and campaign media planning and buying for the footwear and apparel retailer across both markets, delivering strategic, data-led media planning, activation, optimisation, and measurement. A key task for Mindshare will be to…
Author: Natalie Harvey, CEO Mamamia As the dust settles after the US elections and analysis begins about how Donald Trump won so decisively, it’s true that there will be a confluence of reasons. What nobody on the left or right is arguing, however, is the seismic shift in influence from the old media to the…
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