James Dixon – Atomic 212°’s ‘big, hairy, audacious goal’
Atomic 212° has big ambitions: To crack the top 10 media agencies for billings this year, then the top five in the next three years. To keep retaining clients in a tough pitch market, dominated by “frustrating” procurement-led reviews. And to keep senior talent with long tenures, even as competitors attempt to poach them. The independent…