Independent agency Atomic 212° has added three new clients to its portfolio: VetPartners, Adyen, and UKG.

VetPartners is an Australasian veterinary practice management company, with a community of 4,500 people in more than 250 practices plus training centres, a vet nurse training school and a managed services business.

Adyen is a global financial technology platform, with operations in 26 countries around the world including Sydney.

UKG is a provider of HR, payroll, and workforce management solutions.

The new partnerships with VetPartners, Adyen and UKG follow a string of client wins and retentions for Atomic 212° over the past 18 months, including BMW Australia and New Zealand, Bupa, Craveable Brands, the Northern Territory Government, Tourism Northern Territory, Entain (Ladbrokes and Neds), Victoria University, My Muscle Chef, Lendlease, Ponant, Growth Faculty, Sydney Water, and Maclean Financial.

Atomic 212° national chief executive officer, Claire Fenner, said: “We’re delighted to welcome VetPartners, Adyen and UKG. All three are innovative, market-leading companies with great people, great reputations and great brands. We’re really looking forward to working with them to generate great results.

“Our agency’s growth in recent years has been driven by our people, our product and a very simple philosophy: everything we do is designed to deliver smarter, faster and more accountable media for our clients and help grow their business.”

In the COMvergence Media Agency New Business Barometer report for Australia, looking at the first half of 2023, Atomic 212 ° was the highest-ranked independent agency with $24 million in new business with a retention rate of 100%.

Originally published on Mediaweek 28 Feb 2024


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