Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has appointed Kristiaan Kroon as chief operating officer (COO) of OMG Australia. The newly established role signals a strategic move to bolster the group’s growth and transformation capabilities. Previously serving as OMG Australia’s CIO for eight years, Kroon will now oversee the leadership team and…

Southern Cross Austereo (ASX: SXL) (SCA) has made a significant move in the strategic review of its non-core regional television assets. The company has signed a heads of agreement to sell its television licences in the three aggregated markets (3-Agg Markets) of Queensland, southern New South Wales, and Victoria to Network 10. This marks the…

The Google News Initiative (GNI), in partnership with digital consultancy Bastion Digital, is expanding its AI experiments program to Philippine-based news organisations. This 16-week program is designed to empower organisations to harness the potential of generative AI. The GNI AI Workshops program, which will run from February to June 2025, will provide selected newsrooms an…

Coles 360 has announced a new partnership with Qsic, a leading audio retail media platform, to bring AI-driven in-store audio to Coles Liquor stores, offering supplier brands an innovative way to connect with customers.  Qsic’s advanced platform will leverage Coles Liquor’s data, including transactional data, loyalty insights and stock inventory to optimise the in-store audio…

Australasia’s largest independent agency, Bastion has secured the creative account for Kellanova, taking over from Leo Burnett and VML to become the consolidated creative partner for the much-loved Kellogg’s Breakfast and Wholesome Snack brands across Australia. This account expands on Bastion’s recent project celebrating Kellogg Australia’s100-year milestone, marking a new era in the partnership. The…

Innocean Australia CEO Jasmin Bedir has welcomed the appointment of Brendan Willenberg as the agency’s new executive creative director. Willenberg steps into the role after Wesley Hawes exited the business in October to join 72andSunny as its new ANZ chief creative officer. Willenberg has enjoyed a 20-year career as one of the nation’s top creatives and led some of the country’s best-known non-traditional campaigns,…

The Media Store has forecast acceptance as the new consumer mindset in 2025 as Australians embrace their post-pandemic financial, employment and lifestyle “new normal,” requiring brands to fundamentally shift their advertising strategies. The independent media agency’s annual trends report, 5 for 2025 – Consumer Trends for 2025, outlines the top trends set to affect consumers next year and how advertisers can…

Jo McAlister has been appointed as the new CEO of Initiative Australia, succeeding from Melissa Fein who left the agency earlier this year with Sam Geer and Chris Colter for The Monkeys. McAlister’s appointment heralds a new era of leadership for the agency. She will announce her expanded leadership team shortly. Mark Coad, CEO of IPG Mediabrands Australia, said from the outset he…

On Friday afternoon, the Pearl Ballroom at Crown Sydney became the epicentre of Australia’s media and marketing world as Mediaweek celebrated its annual Agency 50 List at the MW100 luncheon. The event ended with the announcement of the number one spot on the Agency 50 List 2024, awarded to Aimee Buchanan, CEO of GroupM Australia. Her heartfelt acceptance speech reflected…

Bastion is excited to announce a new arm of the business focused on the beverage sector. This initiative marks an important step in enhancing brand experiences, particularly at major events. By providing comprehensive end-to-end solutions for beverage brands through a unified, industry-leading team. Bastion aims to deliver exceptional value by curating immersive and engaging, physical…