Sydney, NSWVal Morgan Outdoor has today announced it secured the exclusive advertising rights to the newly developed cosmopolitan retail precinct in Sydney’s Lower North Shore, Mall 88, developed by the multi-award-winning JQZ.

The $1.6 billion mixed-use development brings to life a three-level shopping centre, anchored by full-line Coles supermarket, a public library, A-grade commercial office spaces, over 600 luxury residential apartments and an open-air plaza at ground level boasting a dining precinct comprising cafes, alfresco dining and a laneway eat-street.

Situated opposite St Leonards train station and just a short stroll from the future Crows Nest Metro Station, Mall 88 forms part of the urban transformation of St Leonards and will evolve the area into a pedestrian-centred hub with close-at-hand access to community facilities and public transport.

The centrepiece of the development is ‘The Halo’ which is the longest digital curved retail screen in the southern hemisphere. Measuring 40 metres in length, The Halo curves across the main precinct thoroughfare and creates an unparalleled and unique advertising opportunity for brands.

Alongside the immersive Large Format Platinum screen, 15 digital floor and ceiling-mounted panels are installed within direct proximity to Coles and other key retailers.

A representative from JQZ commented on the partnership, highlighting the team worked collaboratively to achieve the best solutions for the centre “Selecting VMO as our new media partner at Mall 88 was driven by our desire to elevate our outdoor media approach to a superior level of quality and innovation. The collaborative efforts demonstrated by the team in crafting and implementing optimal solutions across the precinct have truly exceeded our expectations.”

Chief Commercial Officer of the HOYTS Group and VMO, Anthony Deeble said,

“We’re dedicated to expanding our network into premium locations across the country, enhancing the environments these assets live within.” “With the addition of Mall 88, we’ve created an incredible opportunity to launch our footprint within this retail environment in Sydney’s Lower North Shore, which will undoubtedly be one of the most sought-after locations nationwide.”  

Paul Butler, Managing Director of VMO added

“Mall 88 isn’t just a shopping centre; it’s a destination for living, working, and playing, which embodies our place-based network approach at its core. Situated in the prime of Sydney’s Lower North Shore, this new location offers brands the opportunity to connect with premium audiences and is yet another testament to our commitment to deliver innovative advertising and brand experience opportunities to our partners.”


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