Val Morgan Group
The Val Morgan Group is an industry leader delivering premium, highly attentive audiences across Cinema, Outdoor and Digital media environments. We provide 100% digital, full-screen, advertising solutions for brands looking to connect with engaged and active consumers.
- Website valmorgan.com.au
- Company Size 101-500
- Primary Location Sydney, NSW
- Categories Billboards & Outdoor, Cinema, On-Line Advertising
Val Morgan Group is a multi-platform media company that extends across Australia and New Zealand. With a network of screens across Cinema, Digital and Out-of-Home, we deliver unique advertising opportunities that give brands the attention they deserve.
Since 1894, Val Morgan Cinema has provided brands with a unique opportunity to reach highly valuable consumers through the unrivalled cinema experience. Val Morgan is the ultimate solution to connect brands with consumers within the most trusted advertising environment at scale through some of the world’s most unforgettable content.
VMO is an outdoor network, built for brands, powered by data, solutions and innovation, that reaches the right audiences in the right places at the right time across Australia and New Zealand. We give brands the opportunity to connect with consumers in the busiest places where people shop, work and play via formats that command attention and with content that compliments their daily routines. VMO is Outdoor Done Differently.
Val Morgan Digital is a suite of thriving media brands powered by communal passion. We believe passion-based communities are the future, and our brands, Fandom, The Latch, POPSUGAR, GameSpot, Tasty, BuzzFeed and LADBible allow us to cultivate collaboration across all facets of contemporary culture.
As well as the awesome benefits below, others include:
- Annual conferences – did someone say how good Bali was in 2023?
- Work with a company that strives for a sustainable future
- 50c movie tickets
- Amazing corporate discounts across retail, healthcare and banking
- Novated leasing options for our Australian staff
- Sleep in or finish early on your birthday
16 weeks of paid parental leave.
Flexible Work Arrangements
Flexible working structure to accommodate for work-life balance.
Training opportunities and performance reviews to foster your career progression.
Health & Wellness
Sonder access for you and your family.
Corporate health insurance discounts.
Besides the incredible social events and networking opportunities, people love working at Val Morgan because of our dedication to fostering an unbeatable culture where creativity thrives and the fun never stops. Not only will you be working for a company that deliver blockbuster results, you will also be part of a passionate, collaborative, and supportive team.
We are driven by our FIERCE values – Focused, Innovative, Excellence, Resourceful, Caring, and Empowered- which are the anchor point to the way we interact with each other, our customer, clients, and partners.
Meet the Team
Our Sustainability Strategy, which was communicated to our staff in 2022, outlines our four key impact areas: Green Screens, People Power, Good Stories, and Positive Partnerships. Under each impact area, we have a number of key goals and actions that we propose to implement in the coming years.
As a Group, we are currently in the process of collating the data for our 2023 calendar year carbon footprint. We have partnered with a carbon consultancy company, which performs the calculations in accordance with the GHG Protocol for all three emission scopes. We are also in the process of appointing a consultant to help us develop our decarbonisation roadmap and set net zero targets, which we expect to be completed in the first half of 2024. As part of this project, we are also developing a renewable energy strategy for the business.
We are also looking to partner with Net Zero Media, who will assist us in developing a carbon calculator which will sit across our outdoor and cinema business, enabling us to determine the carbon impact of our advertising campaigns.
Diversity & Inclusion
At the heart of our Sustainability Strategy lies a strong commitment to diversity and inclusion. Over the past year, we’ve made remarkable strides in fostering an inclusive workplace. Our inaugural DEI survey, conducted in 2023, has been instrumental in shaping our DEI roadmap and initiatives moving forward!
We have established a dedicated committee responsible for championing diversity, inclusion, equity, and belonging in our workplace. This committee will drive our DEI agenda, focusing on important areas such as cultural and linguistic diversity, gender equity, all abilities, parents and families, and LGBTQI+.
In June 2023, we established our first Reconciliation Action Plan Working Group, for the purpose of developing our first Reflect Reconciliation Action Plan. We are planning to launch our RAP in early 2024. As part of this, we are working on developing career pathways for Aboriginal and Torres Strait Islander people within our workforce. Other initiatives include celebrating National Reconciliation Week across our support offices for the first time this year, and our senior business leaders have also undertaken cultural awareness training.
At Val Morgan, we see DEI as a shared passion that fuels our collective success!
Val Morgan is a proud charity partner with RSPCA, RUOK?, OzHarvest, Fred Hollows Foundation, UnLtd, and The Motion Picture Benevolent Society. Through our Workplace Giving Program, we are committed to giving back to the community and to our six worthy charities that our employees feel passionately about. We embody our FIERCE values through volunteering, donating, and skill-sharing and are dedicated to help those in need.
Our recent volunteering opportunities involved visiting an RSPCA shelter (some of our employees couldn’t resist adopting some cute doggies!) and with the help of talented OzHarvest chefs, our staff transformed rescued ingredients into gourmet meals which then got delivered to local charities!
Over the years, we’ve been nominated for some incredible awards across all the Val Morgan businesses. Here are some of our most recent nominations, shortlists and awards we’ve won:
Val Morgan Cinema:
- Finalist: Media i Awards 2023 – NSW Sales Team
- Finalist: Media i Awards 2023 – VIC Sales Team
- Finalist: Media i Award 2023 – National Sales Team
- Finalist: B&T Awards 2022 – Best Media Platform
- Finalist: Mumbrella Awards 2022 – Sales Team of the Year
- Finalist: Media i Awards 2022 – NSW Sales Team
- Finalist: Media i Awards 2022 – QLD Sales Team
- Finalist: Media i Award 2022 – National Sales Team
- Winner: 2021 MeasureUp Awards – Best Advertising Effectiveness
Val Morgan Digital:
- Winner: 2023 MFA Awards – Best Use Of Partnership
- Finalist: 2023 MFA Awards – ESG Award
- Finalist: 2023 MFA Awards Finalist – Media For Good
We’ve developed some of the most extraordinary innovations in the Australian media industry and across the globe.
Val Morgan’s data initiatives, CineTAM, CineTAM Live, and CineTAM Plus, provide clients with the world’s most advanced, measurable, and accountable platforms for planning and buying cinema advertising. These platforms offer insights into audience measurement, behavioural patterns, and psychographics patterns of cinemagoers and provide a deep audience segmentation to inform campaign planning.
In 2023, we concluded work with Amplified Intelligence to capture cinema attention data for the attentionPLAN platform, the first measurement of its kind globally, which discovered cinema captures more undivided attention than other media, with zero levels of non-attention.
At VMO, we’re at the forefront of innovation in Outdoor.
In 2014, we rolled out our DART technology which captures live, real-time data on audiences viewing our network giving clients access to demographic profiles and insights, AB & second-by-second creative testing, proof of campaign performance and proof of audience engagement. We also developed DART360 – a targeted, effective and efficient insights platform, empowering brands to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them.
More recently in 2023, we developed the most sophisticated personalisation solution in programmatic outdoor, DCOOH which dynamically optimises the right creative, to the right audience, at the right time, on exactly the right screen.