SCA has launched a two-year partnership with Endometriosis Australia and Cancer Council as part of its charity program, SCA Embrace.
SCA Embrace, launched in 2016, is committed to corporate social responsibility and sees two charities provided with in-kind advertising campaigns, strategic support, and consumer insights across SCA’s radio, digital and television channels. The network’s staff will also be encouraged to be involved in areas such as research, local community activities, and volunteering opportunities.
John Kelly, SCA CEO, said that SCA is looking forward to supporting Endometriosis Australia and Cancer Council over the next two years, particularly in light of the increased cost of living environment.
“We have chosen both charities because they presented compelling stories that showed us how we could truly make a difference to each organisation and to educate the wider community across Australia on endometriosis, with the charity’s first ever media partner in SCA.
“Both charities also provide opportunities for us to support our people who are living with endometriosis or impacted by cancer, allowing us to align with so many different areas of our business,” he said.
Kelly added: “Since its inception in 2016, SCA Embrace has provided $237 million of in-kind advertising to our charity partners. To know that our people’s time and expertise, along with our broad media reach is making a noticeable impact to the lives of many Australians is a privilege on behalf of our company to support.”
Maree Davenport, Endometriosis Australia CEO, said the organisation was grateful for the partnership that will amplify the life-defining, painful symptoms of endometriosis.
“It is estimated that 14% of girls, women and AFAB in Australia live with endometriosis. The average time between the onset of symptoms and diagnosis is still six and eight years, with access to surgical treatment to diagnose and manage the condition taking even longer,” she said.
“With SCA’s national reach across Australia, in rural and regional areas where those living with endometriosis struggle to find timely and appropriate medical care, Endometriosis Australia will change the narrative and SCA will help change the lives of those with pelvic pain and endometriosis,” Davenport added.
Tanya Buchanan, Cancer Council CEO, said the Cancer Council was looking forward to the partnership with SCA and the increased awareness it would bring across the country.
“With almost one in two Australians being impacted by cancer in their lifetime, it’s important that the community knows we are here for them so that no one need face a cancer diagnosis alone – because it’s all of us, against cancer,” Buchanan added.
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