The Out of Home (OOH) industry today announced half year net media revenue of $697.3million, up 17.86% from $591.7million* for the same period in 2024.  

Half-year net media revenue category figures are provided from 2024 to capture the growth of the industry including OMA membership up to July 2025: 

Category figures 2025^: 

Roadside Billboards (over and under 25 square metres) $294.9 million 
Roadside Other (street furniture, bus/tram externals,  
small format) 		$150.1 million 
Transport (including airports) $104.4 million 
^^Retail, Lifestyle and Other $147.9 million 

Category figures 2024^: 

Roadside Billboards (over and under 25 square metres) $ 253.1 million 
Roadside Other (street furniture, bus/tram externals,  
small format) 		$ 131.9 million 
Transport (including airports) $ 76.8 million 
^^Retail, Lifestyle and Other $ 129.9 million 

Digital Out of Home (DOOH) revenue now accounts for 76.1% of total net media revenue year-to-date, an increase from last year’s 74.4% for the same period. 

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