Mamamia has appointed Danni Wright, Carat’s former chief strategy officer, to lead strategy across the media brand and its content marketing agency, Squad. She was at Carat for almost 10 years.

At Mamamia, Wright will be part of the sales leadership team, working closely with the content leadership and audience development teams to identify and create new content opportunities.

Natalie Harvey, Mamamia’s chief revenue officer, said: “Mamamia has incredibly deep insight into 7 million women we reach every month, and our ability to leverage these insights to help brands connect in an authentic and effective way is unrivalled.

“We are absolutely pumped to have Danni joining our team. Her experience, relationships and passion for media will be a huge asset to our team and elevate our already exceptionally strong product.”

Wright, who will commence her role as head of strategy on 24 June, added: “I can’t wait to get my teeth stuck into the new role and to join a team with palpable momentum and fire behind their uniquely positioned offering.”

Article from Mediaweek 1st May 2024

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