Mediahub has appointed Linda Fagerlund to the newly-created role of chief strategy officer across Australia and New Zealand, reuniting her with reuniting her with former Carat boss Sue Squillace.
Fagerlund will oversee Mediahub’s trans-Tasman strategic team, and join the Mediabrands agency’s senior leadership team.
Fagerlund joins Mediahub after almost four years at dentsu. For the past two years, she has held holding group level roles, including chief strategy and marketing officer AUNZ, Media and most recently head of brand marketing AUNZ. Before that, she was at dentsu media agency Carat as CSO.
“Strategy and innovation underpin the success of the agency, and it is essential that exceptional talent leads Mediahub’s strategic offering: someone with an outstanding commitment to drive growth and create meaningful impact in the ever-evolving media landscape,” Squillace, CEO of Mediahub AUNZ, said.
Squillace described Fagerlund as a “rare unicorn” in strategy who can “straddle” media and creative planning, in addition to social and content plus trade marketing and communications.
“Her strategic expertise will be critical for deploying Mediahub’s go-to-market strategy since we reimagined the agency’s offering last year. Linda is our first significant hire due to growth since we reimagined Mediahub last year, and I could not be more delighted that she is joining our team.”
Fagerlund’s experience spans more than 15 years and includes a breadth of strategy roles across media agencies, creative agencies and publishers, including Publicis’ Spark Foundry and Leo Burnett, and News Corp.
Fagerlund will be based in Sydney and work across Mediahub’s other AUNZ offices including Perth, Auckland, and Christchurch, as part of its joint venture with Attivo Group.
Fagerlund said she was looking forward to joining the Mediahub team and added: “They have a ‘best of both worlds’ offering as a boutique full-service agency, backed by the scale and deep capabilities of the IPG network, which is a strategist’s dream in accelerating great work, creativity and innovation for brands.”
Originally published on Mediaweek 16th April 2024.
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