Trade Marketing Analyst

Trade Marketing Analyst (Commercial Strategy / Category Management)

Purpose of the Work
In this position, the successful candidate will be responsible for supporting Sales through data analysis and driving the growth of categories and customers, with a focus on key accounts, especially drug stores. The successful candidate will:

• Support Sales through market, customer, category, and sales data analysis
• Drive category and customer growth, especially for key drugstore accounts
• Leverage promotional activities, in-store sales, POSM, and competitive analysis to strengthen market execution
• Participate in the formulation of brand and channel strategies to support business growth
• Support the planning and implementation of sales promotion measures that contribute to sales improvement
• Work closely with Sales to support business negotiations and strategic proposals for each customer
• Collaborate with Marketing, Supply Chain, Finance, Data Solutions, and other internal teams to plan and execute commercial plans
• Align sales strategies across functions to contribute to overall business growth
• Identify issues in sales activities and promote cross-functional problem solving
• Work with Sales and Revenue Growth Management teams to incorporate integrated category plans into sales floor execution and tracking

Main Responsibilities

Go to Market and Sales Strategy

Where to Play

• Work with Marketing and Revenue Growth Management teams to support monthly and annual business cycles and Sales Execution Plans
• Support category management with strategic accounts based on market trends, consumer needs, and customer data analysis
• Support action plans to promote Joint Business Plans with key customers
• Develop selling stories and sales promotion measures that meet customer needs
• Provide market and sales data analysis to support sales strategy decision-making
• Support Sales activities by preparing business meeting materials and insights to increase negotiation success

How to Win

• Participate in monthly and annual business cycles and provide Customer Hub insights to Sales and Marketing teams
• Collaborate with Sales representatives on JBP direction alignment and action plans with strategic customers
• Represent the Sales perspective in new product development projects and internal infrastructure development
• Analyze brand go-to-market strategy from a Sales perspective and suggest more effective approaches
• Monitor and promote strategic plan execution, including business negotiations, new product distribution, distribution inventory optimization, and internal inventory clearance

Requirements

Mandatory

• Native / fluent Japanese
• Around 5+ years of relevant experience in Trade Marketing, Category Management, Customer Marketing, Sales Strategy, Sales Planning, Commercial Planning, or Key Account Management
• B2C consumer goods experience
• Experience supporting Sales through data analysis, selling stories, promotion planning, customer materials, or JBP / account planning
• Ability to analyze market, customer, category, and sales data and translate insights into business actions
• Strong stakeholder management and communication skills
• Hands-on, proactive mindset with ability to work in an environment where processes are still being improved

Preferred

• FMCG, OTC / consumer healthcare, cosmetics, beauty, food, beverage, personal care, or household goods background
• Drugstore / retail channel experience
• POS, sell-out, sell-in, market data, or promotion effectiveness analysis experience
• Experience working with Sales, Marketing, Revenue Growth Management, Supply Chain, Finance, or Data / Analytics teams
• Business English preferred, but not mandatory
• Beginner conversational English is acceptable if the candidate has strong category management / trade marketing / B2C commercial experience

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.