Talent Marketing Copywriter

Talent Marketing Copywriter

We are currently seeking a high calibre professional to join our team as a Talent Marketing Copywriter. Working as part of the in-house creative team, this role is responsible for developing clear, compelling, and culturally relevant content that brings HSBC’s employer value proposition to life — internally and externally.
As a core member of the in-house employer brand creative team, this role reports to the Talent Creative Lead and partners closely with Enterprise Talent stakeholders, Group Brand, and local market teams to deliver high-impact, digital-first employer brand campaigns that attract, engage, and retain priority talent segments at scale.

In this role you will need:

• Develop and deliver best-in-class employer brand copy across digital, social, campaign, experiential, and internal channels; Translate HSBC’s employer brand strategy into human, engaging, and insight-led storytelling for diverse talent audiences
• Ensure all copy reflects a consistent brand voice, aligned to HSBC Group Brand standards, while flexing for local cultural nuance in China and the Middle East; Lead copy development for integrated, digital-first employer brand campaigns, balancing hero storytelling with always-on and performance-driven content
• Partner with designers, content strategists, and UX teams to shape end-to-end talent journeys, from awareness through to application and onboarding; Create content that supports personalisation at scale, adapting messaging for priority talent segments and markets
• Work closely with local market teams in Hong Kong and China or the Middle East including Dubai to ensure content is locally resonant, culturally sensitive, and fit-for-purpose, while maintaining global consistency; Contribute to the development of toolkits, templates, and content frameworks that enable markets to activate employer brand storytelling efficiently and consistently
• Collaborate with UX and content strategy partners to support the evolution of HSBC’s digital employer brand ecosystem, ensuring clarity, coherence, and compelling narrative flow; Write copy that works seamlessly across platforms — careers sites, social, CRM, paid media, events, and internal channels
• Act as a senior creative partner to stakeholders across Enterprise Talent, Group Brand, and agencies; Provide guidance and constructive feedback on copy and concepts, raising creative standards across the team
• Support the Talent Creative Lead in maintaining strong creative governance, ensuring quality, compliance, and brand consistency.

To be successful you will need:

• Demonstrated ability to write, read, translate, and trans create employer brand and campaign content in: English, Traditional Chinese and Simplified Chinese, with sensitivity to linguistic and cultural nuances; Strong understanding of how language, tone, and cultural context vary across markets and the ability to adapt content accordingly while maintaining global brand consistency.
• Proven experience as a Senior Copywriter within employer branding, brand storytelling, marketing, or communications — ideally in complex, global organisations; Strong experience delivering digital-first, multi-channel campaigns, from big brand narratives to modular, performance-led content
• Demonstrated ability to translate strategy and insight into creative ideas and compelling copy; Experience working across multiple markets and cultures, with sensitivity to local nuance and global brand standards
• Strong understanding of talent audiences, candidate motivations, and employee experience storytelling; Highly creative thinker who draws inspiration beyond financial services and adapts ideas to a regulated, global environment
• Strong grasp of human insight, motivation, and tension points, using these to craft impactful narratives; Confident working with senior stakeholders, agency partners, and cross-functional teams
• Able to balance creativity with clarity, governance, and delivery focus; Experience supporting Hong Kong and China and global projects
• Familiarity with employer brand measurement, performance marketing, or content optimisation; Ability to write for Campaigns, UX, product, or journey-led experiences
• Employer brand content that feels human, inclusive, and globally consistent, yet locally relevant; Campaigns and content that cut through, resonate with priority talent, and support measurable hiring outcomes
• A strong, trusted creative partnership with stakeholders and markets; Elevated creative standards across HSBC’s employer brand ecosystem

Opening up a world of opportunity
www.hsbc.com/careers
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited.
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