Sr. Product Marketing Manager, Amazon Currency Converter, Amazon Payments

Amazon Currency Converter (ACC)

is part of Amazon Payment Products, a
fast-growing business that improves the financial experience of sellers
worldwide. Our seller-facing products — Amazon Currency Converter for Sellers
(ACCS) and Seller Wallet — give China-based Amazon sellers a secure and
convenient way to receive, manage, and convert their revenue from selling on
Amazon globally.

The ACC Marketing team manages the full lifecycle of seller marketing: from
strategy and channel planning to execution, analysis, and reporting. We operate
in a fast-paced environment where data-driven decisions, deep seller
understanding, and flawless execution are the foundation of everything we do.

We are looking for an experienced and self-motivated Product Marketing Manager

to own channel marketing for China-based Amazon sellers. This is an end-to-end
ownership role: you will identify the right marketing channels for our seller
audience in China, develop targeted content and campaigns, execute across those
channels, and rigorously analyze performance to drive continuous improvement.
China's B2B marketing landscape is distinct — with its own channels, media, and
communication norms. You understand this landscape deeply and know how to
activate it effectively. You will manage relationships with external vendors and
channel partners, requiring strong business acumen, negotiation skills, and
clear communication. Internally, you will collaborate across Product, Sales,
Business Intelligence, Finance, Legal, Design, and Tech teams, many of whom are
based outside of China, making effective cross-functional communication
essential.

This role is part of the ACC global marketing team. You will work closely with
your counterparts based in the US to shape global marketing strategy, contribute
to shared frameworks, and build scalable solutions and processes that benefit
the broader team. If you are energized by owning a channel marketing function
from the ground up, working in a complex cross-functional environment, and
delivering measurable impact for sellers across the globe, this role is for you.

Key job responsibilities

• Channel Strategy: Identify, evaluate, and prioritize B2B marketing channels most
  effective for reaching China-based Amazon sellers. Develop channel-specific
  strategies aligned to seller segments and business objectives.
• Campaign Planning & Execution: Own the end-to-end marketing campaign process —
  from briefing and content development to scheduling, launch, and quality
  assurance — across multiple channels simultaneously.
• Vendor & Partner Management: Build and manage relationships with external
  vendors and companies that operate or support key marketing channels. Drive
  performance accountability and negotiate effectively to maximize return on
  investment.
• Content Development: Partner with internal and external stakeholders to develop
  targeted, localized content tailored to China-based seller needs, behaviors, and
  motivations at each stage of the funnel.
• Analysis & Reporting: Define success metrics for each channel and campaign.
  Conduct regular performance analysis and translate data into clear, actionable
  insights. Report findings to internal stakeholders and leadership.
• Marketing Automation & Scalability: Identify opportunities to build scalable,
  repeatable mechanisms through marketing automation and process improvements.
• Cross-functional Collaboration: Partner closely with Product, Sales, BI,
  Finance, Legal, Design, and Tech teams across global time zones to align
  marketing activities with product roadmaps and business priorities. Work
  hand-in-hand with the US-based global marketing team to contribute to shared
  strategy, co-develop scalable solutions, and build repeatable processes that
  strengthen the team's collective output.

Basic Qualifications

• 8+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot
  tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience presenting metrics and progress to goal to senior leadership

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

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customers. If you have a disability and need a workplace accommodation or
adjustment during the application and hiring process, including support for the
interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more
information. If the country/region you’re applying in isn’t listed, please
contact your Recruiting Partner.