Sr Manager, Employer Branding

JOB SUMMARY

The Senior Manager, Employer Brand is responsible for developing and executing Marriott Greater China’s employer branding and recruitment marketing strategy to strengthen Marriott’s position as an employer of choice, support priority hiring needs, and build sustainable talent pipelines. The role translates Marriott’s global employer value proposition into locally relevant narratives, campaigns, content, and candidate experiences across digital, social, campus, industry, and associate advocacy channels.

Reporting to the Senior Director, Talent Acquisition & Employer Brand, Greater China, this position partners closely with Talent Acquisition, HR Business Partners, Talent Management, Learning & Development, Internal Communications, Brand/Marketing, Operations leaders, global COEs, external agencies, media platforms, universities, and industry partners. The role owns the annual employer brand calendar, leads always-on and campaign-based recruitment marketing, manages employer award and recognition programs, measures employer brand impact through data and insights, and provides day-to-day direction to one Employer Brand Specialist to ensure high-quality execution and continuous improvement.

CANDIDATE PROFILE

Education and Experience

• Minimum 6–8 years of experience in employer branding, recruitment marketing, talent acquisition marketing, corporate communications, digital/social marketing, or related fields, preferably within a sizeable, matrixed, consumer-facing or hospitality organization.
• Proven ability to develop employer brand strategy and translate it into integrated recruitment marketing campaigns, content calendars, channel plans, and measurable talent attraction outcomes.
• Strong understanding of candidate personas, talent market insights, EVP localization, social media behavior, campus and experienced-hire attraction channels, and candidate experience touchpoints.
• Experience managing employer award submissions, industry recognition programs, HR media partnerships, university partnerships, career events, and external employer brand networks.
• Hands-on experience using digital marketing, analytics, social listening, CRM or talent community tools, and generative AI to improve content production, audience targeting, campaign optimization, and reporting efficiency.
• Proficiency in managing China and global employer brand channels, including WeChat, Douyin, RED, Weibo, LinkedIn, career sites, recruitment platforms, and offline employer brand events.
• People management experience preferred, including coaching, prioritizing work, reviewing deliverables, and developing one direct report or project team members.
• Fluent in both Mandarin and English; based in Shanghai with stable on-site working availability.

Skills and Competencies

• Strategic storyteller with strong written, verbal, visual, and presentation skills; able to translate business priorities, culture, associate stories, and talent needs into compelling employer brand narratives for different audiences.
• Strong project and stakeholder management skills, with the ability to align HR, TA, Communications, Marketing, Operations, agencies, and external partners around shared goals, timelines, and quality standards.
• Data-driven and commercially minded, with the ability to define KPIs, interpret campaign performance, monitor employer brand sentiment, and recommend actions that improve talent attraction, engagement, conversion, and return on investment.
• Creative, curious, and digitally fluent; maintains a strong pulse on talent market trends, emerging social platforms, AI-enabled marketing tools, employer award criteria, and competitive employer brand practices.
• Detail-oriented and execution-focused, with the discipline to manage complex award submissions, content calendars, campaign logistics, agency deliverables, budgets, approvals, and reporting timelines.
• Inclusive team leader who can coach and empower one direct report, balance strategic priorities with hands-on delivery, and model collaboration in a matrix organization.

CORE WORK ACTIVITIES

• Employer Brand Strategy, EVP Localization & Governance
• Recruitment Marketing Campaigns & Content Activation
• Digital Channel Management, AI Enablement & Campaign Optimization
• Talent Pipeline Growth, Candidate Experience & Employee Advocacy
• Employer Awards, Market Intelligence & External Partnerships
• Performance Measurement, Budget Management & Team Leadership

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.