Social Vertical Video Producer

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

As Social Vertical Video Producer, you will assist in creating vertical video outputs for the AFL’s social media channels, in particular, Instagram (Reels), TikTok and YouTube (Shorts).

This is a hands-on role focused on ideating and editing fan-first content for platforms, with the aim of capitalising on trends and evolving best practices to generate significant cut through on the respective platforms.

The ability to ideate, create and publish content in a timely manner is essential and will require the Social Vertical Video Producer to be comfortable working independently at times to ensure optimal results.

The Social Vertical Video Producer may also be required to help with the production of longer form content for platforms such as YouTube.

OUR IDEAL TEAM MEMBER

Core Competencies:

• Proven hands-on experience editing vertical video content for social media platforms such as Instagram, TikTok and YouTube Shorts
• Excellent understanding of social vertical video best practices and trends and the ability to implement in a timely manner
• Proficiency in video editing software such as Premiere Pro and CapCut
• Key understanding of what content pillars and editing styles will best appeal to different audience groups and will be most suitable for different groups of subject matter
• Excellent storytelling skills with a passion and strong attention to detail
• Flexibility to work flexible days and hours, including gamedays, weekends and evenings
• Ability to work independently and as a team

Desired:

• Experience with other Adobe Creative Cloud offerings such as Photoshop and After Effects
• Experience creating video content about sport
• An understanding and passion for AFL and storytelling

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 19 February 2026