Social Media Coordinator
Join one of Australia's most loved lifestyle brands.
At dusk, we're obsessed with creating moments that matter.
With more than 150 stores nationally, a growing digital presence and a track record of creating culturally relevant campaigns, collaborations and customer experiences, we're looking for a Social Media Coordinator to help bring our brand to life across social media, content and influencer partnerships.
We're looking for someone who understands how the next generation of customers discover brands, consume content and engage with culture, and can help translate those insights into content that drives awareness, engagement and growth.
If your TikTok "For You" page feels like market research, you know what's trending before your friends do, and you're passionate about content, creators and culture, we'd love to hear from you.
About the Role
Reporting to the Social Media Manager, you'll support the creation of engaging content, creator partnerships and social-first storytelling across our marketing channels.
Working closely with Marketing, Creative, Retail and Digital teams, you'll help deliver everything from content shoots and creator collaborations to major campaign launches and brand activations.
This is a hands-on role for someone who loves creating content, spotting trends and turning ideas into engaging social moments.
What You'll Be Doing
- Content Creation
Create and edit engaging content for TikTok, Instagram and emerging platforms
Capture content at stores, events, activations and photoshoots
Support the planning and execution of content calendars
Stay ahead of social trends, platform updates and cultural moments
Assist with community engagement and social monitoring
Identify opportunities for the brand to participate in relevant conversations and trends - Creator & Influencer Partnerships
Coordinate gifting and creator seeding programs
Research and identify creators aligned with the brand
Support creator outreach and relationship management
Assist with creator campaigns and content approvals
Track campaign performance and deliverables
Support creator events and brand activations - Campaign & Brand Support
Support major seasonal campaigns and product launches
Assist with social content production and campaign execution
Collaborate with Creative, VM, Retail and Product teams
Help bring brand stories to life across multiple touchpoints
About You
You'll thrive in this role if you:
Are obsessed with TikTok, Instagram and social media culture
Have a genuine understanding of Gen Z culture, behaviours and content trends
Understand the difference between creating content and creating content people actually want to engage with
Can identify emerging creators, trends and cultural moments before they become mainstream
Love creating and editing content that feels authentic, relevant and shareable
Have excellent organisation and project management skills
Enjoy working in a fast-paced retail environment
Are proactive, curious and highly collaborative
Bonus Points If You Have
- Experience creating content for Gen Z audiences
- Experience working with creators, influencers or brand ambassadors
- Retail, beauty, fashion or lifestyle brand experience
- Photography, videography or editing skills
- Experience using CapCut, Adobe Creative Suite or similar content creation tools
Why Join dusk?
- Work on nationally recognised campaigns and brand collaborations
- Be part of a passionate and creative marketing team
- Opportunity to attend events, content shoots and activations
- Career development within a growing retail business
- Generous team discounts and benefits
- Flexible and supportive working environment
At dusk, we're passionate about creating products, experiences and content that help customers celebrate life's moments. If you're ready to help shape the future of our social and creator presence, we'd love to hear from you.
Please send your most recent CV, portfolio or examples of recent work.
